{"id":7297,"date":"2022-02-23T15:05:08","date_gmt":"2022-02-23T08:05:08","guid":{"rendered":"https:\/\/tusachtiasang.org\/?p=7297"},"modified":"2023-05-13T14:12:22","modified_gmt":"2023-05-13T07:12:22","slug":"10-cuon-sach-giup-thay-doi-tu-duy-marketing-cua-ban","status":"publish","type":"post","link":"https:\/\/tusachtiasang.org\/10-cuon-sach-giup-thay-doi-tu-duy-marketing-cua-ban\/","title":{"rendered":"10 cu\u1ed1n s\u00e1ch gi\u00fap thay \u0111\u1ed5i t\u01b0 duy Marketing c\u1ee7a b\u1ea1n"},"content":{"rendered":"<p><span style=\"color: #000000;\">Nh\u01b0 m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 bi\u1ebft, Marketing \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t ng\u00e0nh v\u00f4 c\u00f9ng c\u1ea1nh tranh. Th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0 l\u00ean ng\u00f4i, m\u1ecdi th\u1ee9 \u0111\u1ec1u thay \u0111\u1ed5i v\u00e0 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt m\u1ed7i ng\u00e0y, \u0111\u1ec3 tr\u1edf n\u00ean th\u00e0nh c\u00f4ng v\u00e0 c\u00f3 \u201cm\u1ed9t ch\u1ed7 \u0111\u1ee9ng\u201d nh\u1ea5t \u0111\u1ecbnh, marketer c\u1ea7n ph\u1ea3i gia t\u0103ng \u0111\u1ed9 hi\u1ec3u bi\u1ebft v\u00e0 khai m\u1edf t\u00ednh s\u00e1ng t\u1ea1o. V\u00e0 nh\u1eefng cu\u1ed1n s\u00e1ch s\u1ebd l\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh \u0111\u00e1ng tin c\u1eady gi\u00fap b\u1ea1n trau d\u1ed3i th\u00eam nhi\u1ec1u ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch.<\/span><\/p>\n<p><span style=\"color: #000000;\">B\u00e0i vi\u1ebft n\u00e0y l\u00e0 danh s\u00e1ch 10 cu\u1ed1n s\u00e1ch hay v\u1ec1 marketing \u0111\u00e3 gi\u00fap t\u00f4i thay \u0111\u1ed5i ho\u00e0n to\u00e0n t\u01b0 duy v\u1ec1 ng\u00e0nh khi l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/imar.vn\/\"><strong>Marketing online<\/strong><\/a><\/span>. \u0110\u00e2y l\u00e0 nh\u1eefng cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc trong h\u01a1n 30 cu\u1ed1n t\u00f4i \u0111\u00e3 \u0111\u1ecdc. Mong r\u1eb1ng n\u00f3 s\u1ebd h\u1eefu \u00edch d\u00e0nh cho b\u1ea1n.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Danh s&aacute;ch<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-66296299d2dd7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-66296299d2dd7\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tusachtiasang.org\/10-cuon-sach-giup-thay-doi-tu-duy-marketing-cua-ban\/#1_De_quang_cao_khong_phai_la_quang_cao_Simon_Veksner\" title=\"1. \u0110\u1ec3 qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 qu\u1ea3ng c\u00e1o (Simon Veksner)\">1. \u0110\u1ec3 qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 qu\u1ea3ng c\u00e1o (Simon Veksner)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tusachtiasang.org\/10-cuon-sach-giup-thay-doi-tu-duy-marketing-cua-ban\/#2_Quang_cao_theo_phong_cach_Ogilvy_David_Ogilvy\" title=\"2. Qu\u1ea3ng c\u00e1o theo phong c\u00e1ch Ogilvy (David Ogilvy)\">2. Qu\u1ea3ng c\u00e1o theo phong c\u00e1ch Ogilvy (David Ogilvy)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tusachtiasang.org\/10-cuon-sach-giup-thay-doi-tu-duy-marketing-cua-ban\/#3_Khac_biet_hay_la_chet_Jack_Trout\" title=\"3. Kh\u00e1c bi\u1ec7t hay l\u00e0 ch\u1ebft (Jack Trout)\">3. Kh\u00e1c bi\u1ec7t hay l\u00e0 ch\u1ebft (Jack Trout)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tusachtiasang.org\/10-cuon-sach-giup-thay-doi-tu-duy-marketing-cua-ban\/#4_Khieu_vu_voi_ngoi_but_Joseph_Sugarman\" title=\"4. Khi\u00eau v\u0169 v\u1edbi ng\u00f2i b\u00fat (Joseph Sugarman)\">4. Khi\u00eau v\u0169 v\u1edbi ng\u00f2i b\u00fat (Joseph Sugarman)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tusachtiasang.org\/10-cuon-sach-giup-thay-doi-tu-duy-marketing-cua-ban\/#5_De_ngon_tu_tro_thanh_suc_manh_Nobuyuki_Takahashi\" title=\"5. \u0110\u1ec3 ng\u00f4n t\u1eeb tr\u1edf th\u00e0nh s\u1ee9c m\u1ea1nh (Nobuyuki Takahashi)\">5. \u0110\u1ec3 ng\u00f4n t\u1eeb tr\u1edf th\u00e0nh s\u1ee9c m\u1ea1nh (Nobuyuki Takahashi)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tusachtiasang.org\/10-cuon-sach-giup-thay-doi-tu-duy-marketing-cua-ban\/#6_Hieu_ung_lan_truyen_Jonah_Berger\" title=\"6. Hi\u1ec7u \u1ee9ng lan truy\u1ec1n (Jonah Berger)\">6. Hi\u1ec7u \u1ee9ng lan truy\u1ec1n (Jonah Berger)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/tusachtiasang.org\/10-cuon-sach-giup-thay-doi-tu-duy-marketing-cua-ban\/#7_Dieu_gi_khien_khach_hang_chi_tien_Martin_Lindstrom\" title=\"7. \u0110i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng chi ti\u1ec1n? (Martin Lindstrom)\">7. \u0110i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng chi ti\u1ec1n? (Martin Lindstrom)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/tusachtiasang.org\/10-cuon-sach-giup-thay-doi-tu-duy-marketing-cua-ban\/#8_Linh_hon_cua_quang_cao_Nobuyuku_Takahashi\" title=\"8. Linh h\u1ed3n c\u1ee7a qu\u1ea3ng c\u00e1o (Nobuyuku Takahashi)\">8. Linh h\u1ed3n c\u1ee7a qu\u1ea3ng c\u00e1o (Nobuyuku Takahashi)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/tusachtiasang.org\/10-cuon-sach-giup-thay-doi-tu-duy-marketing-cua-ban\/#9_Su_that_ve_100_that_bai_thuong_hieu_lon_nhat_cua_moi_thoi_dai_Matt_Haig\" title=\"9. S\u1ef1 th\u1eadt v\u1ec1 100 th\u1ea5t b\u1ea1i th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t c\u1ee7a m\u1ecdi th\u1eddi \u0111\u1ea1i (Matt Haig)\">9. S\u1ef1 th\u1eadt v\u1ec1 100 th\u1ea5t b\u1ea1i th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t c\u1ee7a m\u1ecdi th\u1eddi \u0111\u1ea1i (Matt Haig)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/tusachtiasang.org\/10-cuon-sach-giup-thay-doi-tu-duy-marketing-cua-ban\/#10_Nhung_tay_tiep_thi_deu_noi_xao_Seth_Godin\" title=\"10. Nh\u1eefng tay ti\u1ebfp th\u1ecb \u0111\u1ec1u n\u00f3i x\u1ea1o (Seth Godin)\">10. Nh\u1eefng tay ti\u1ebfp th\u1ecb \u0111\u1ec1u n\u00f3i x\u1ea1o (Seth Godin)<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_De_quang_cao_khong_phai_la_quang_cao_Simon_Veksner\"><\/span><span style=\"color: #000000;\"><strong>1. \u0110\u1ec3 qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 qu\u1ea3ng c\u00e1o (Simon Veksner)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch n\u00e0y c\u1ee7a Simon Veksner h\u01b0\u1edbng t\u1edbi b\u1ea5t k\u1ef3 ai \u0111ang c\u00e2n nh\u1eafc tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean vi\u00ean qu\u1ea3ng c\u00e1o ho\u1eb7c mong mu\u1ed1n s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh ph\u00e1t tri\u1ec3n \u1edf m\u1ee9c cao h\u01a1n. S\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 nh\u1ea5t c\u1ee7a cu\u1ed1n s\u00e1ch n\u00e0y v\u1edbi c\u00e1c cu\u1ed1n s\u00e1ch d\u1ea1y qu\u1ea3ng c\u00e1o kh\u00e1c l\u00e0 s\u1ebd kh\u00f4ng d\u1ea1y cho b\u1ea1n c\u00e1ch \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c \u00fd t\u01b0\u1edfng hay c\u00e1ch vi\u1ebft c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSau khi t\u1ed1t nghi\u1ec7p \u0111\u1ea1i h\u1ecdc, cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u00e3 cho t\u00f4i c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 qu\u1ea3ng c\u00e1o s\u1ebd nh\u01b0 th\u1ebf n\u00e0o. N\u00f3 th\u1eadt l\u00e0 s\u00e1ng su\u1ed1t v\u00e0 h\u1eefu \u00edch cho nh\u1eefng ai mu\u1ed1n \u0111i v\u00e0o l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o, nh\u01b0ng bi\u1ebft \u00edt v\u1ec1 c\u00e1ch m\u1ecdi th\u1ee9 ho\u1ea1t \u0111\u1ed9ng. C\u00e1c m\u1eb9o, th\u1ee7 thu\u1eadt v\u00e0 k\u1ef9 thu\u1eadt \u0111\u01a1n gi\u1ea3n \u0111\u01b0\u1ee3c \u0111\u01b0a ra c\u0169ng nh\u01b0 th\u00f4ng tin h\u1ed7 tr\u1ee3 v\u1ec1 c\u00e1ch t\u00ecm ki\u1ebfm m\u1ed9t c\u00f4ng vi\u1ec7c v\u00e0 l\u00e0m cho n\u00f3 tr\u1edf n\u00ean l\u1edbn m\u1ea1nh. T\u00f4i ch\u1eafc ch\u1eafn gi\u1edbi thi\u1ec7u n\u00f3.\u201d &#8211; Katie H (Goodreads.com)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cN\u1ed9i dung thi\u1ebft th\u1ef1c, v\u00f4 c\u00f9ng h\u1eefu \u00edch cho nh\u1eefng ai mu\u1ed1n theo nghi\u1ec7p qu\u1ea3ng c\u00e1o.\u201d &#8211; Huy\u1ec1n Nguy\u1ec5n (Goodreads.com)<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/search?q=%C4%90%E1%BB%83%20qu%E1%BA%A3ng%20c%C3%A1o%20kh%C3%B4ng%20ph%E1%BA%A3i%20l%C3%A0%20qu%E1%BA%A3ng%20c%C3%A1o\" target=\"_blank\">Tiki<\/a> ho\u1eb7c <a href=\"https:\/\/shopee.vn\/mall\/search?keyword=%C4%91%E1%BB%83%20qu%E1%BA%A3ng%20c%C3%A1o%20kh%C3%B4ng%20ph%E1%BA%A3i%20l%C3%A0%20qu%E1%BA%A3ng%20c%C3%A1o\" target=\"_blank\">Shopee<\/a> ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/catalogsearch\/result\/?q=%C4%90%E1%BB%83+qu%E1%BA%A3ng+c%C3%A1o+kh%C3%B4ng+ph%E1%BA%A3i+l%C3%A0+qu%E1%BA%A3ng+c%C3%A1o\" target=\"_blank\">Fahasa<\/a>.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7305 aligncenter\" src=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/cover_l-min-1-243x300.jpg\" alt=\"cover_l-min (1)\" width=\"400\" height=\"495\" srcset=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/cover_l-min-1-243x300.jpg 243w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/cover_l-min-1.jpg 647w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\u1ea2nh: Goodreads.com<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Quang_cao_theo_phong_cach_Ogilvy_David_Ogilvy\"><\/span><span style=\"color: #000000;\"><strong>2. Qu\u1ea3ng c\u00e1o theo phong c\u00e1ch Ogilvy (David Ogilvy)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o theo phong c\u00e1ch Ogilvy l\u00e0 cu\u1ed1n s\u00e1ch kh\u00f4ng d\u00e0nh cho nh\u1eefng \u0111\u1ed9c gi\u1ea3 ngh\u0129 r\u1eb1ng h\u1ecd \u0111\u00e3 bi\u1ebft h\u1ebft v\u1ec1 qu\u1ea3ng c\u00e1o m\u00e0 d\u00e0nh cho nh\u1eefng tri\u1ec3n v\u1ecdng tr\u1ebb v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m nh\u01b0ng v\u1eabn kh\u00f4ng ng\u1eebng t\u00ecm c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u00e0nh c\u00f4ng trong ngh\u1ec1. \u0110\u00e2y s\u1ebd l\u00e0 cu\u1ed1n s\u00e1ch g\u1ed1i \u0111\u1ea7u kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o v\u1edbi phong c\u00e1ch vi\u1ebft\u00a0 th\u1eb3ng th\u1eafn v\u00e0 ch\u00e2n th\u1ef1c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTheo m\u00ecnh s\u00e1ch kh\u00e1 t\u1ed1t cho b\u1ea1n n\u00e0o t\u00ecm hi\u1ec3u v\u1ec1 Qu\u1ea3ng c\u00e1o ban \u0111\u1ea7u. M\u1ed9t s\u1ed1 ki\u1ebfn th\u1ee9c c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i\u201d &#8211; Th\u00e2n Th\u00e0nh \u0110\u1ea1t (Tiki.vn)<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/quang-cao-theo-phong-cach-ogilvy-tai-ban-2018-p4216043.html\" target=\"_blank\">Tiki <\/a>ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Qu%E1%BA%A3ng-C%C3%A1o-Theo-Phong-C%C3%A1ch-Ogilvy-(T%C3%A1i-B%E1%BA%A3n-2018)-i.142856269.4635167050\" target=\"_blank\">Shopee<\/a> ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/quang-cao-theo-phong-cach-ogilvy-tai-ban-2018.html\" target=\"_blank\">Fahasa<\/a>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7303\" src=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/quang-cao-theo-phong-cach-ogilvy-ogilvy-on-advertising-49477-500-49477-229x300.jpg\" alt=\"quang-cao-theo-phong-cach-ogilvy-ogilvy-on-advertising-49477-500-49477\" width=\"400\" height=\"524\" srcset=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/quang-cao-theo-phong-cach-ogilvy-ogilvy-on-advertising-49477-500-49477-229x300.jpg 229w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/quang-cao-theo-phong-cach-ogilvy-ogilvy-on-advertising-49477-500-49477.jpg 500w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><br \/>\n\u1ea2nh: Tiki.vn<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Khac_biet_hay_la_chet_Jack_Trout\"><\/span><span style=\"color: #000000;\"><strong>3. Kh\u00e1c bi\u1ec7t hay l\u00e0 ch\u1ebft (Jack Trout)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch marketing \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 hay nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i. N\u00f3 l\u00e0 \u201cng\u01b0\u1eddi khai sinh\u201d ra \u0111\u1ecbnh ngh\u0129a \u201ckh\u00e1c bi\u1ec7t h\u00f3a\u201d (Differentiate) \u2013 c\u00e1i m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh t\u1eeb ng\u1eef l\u1edbn trong th\u1ebf gi\u1edbi kinh doanh ng\u00e0y nay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cM\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng t\u1ed1t, m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng kh\u00f4ng t\u1ed1t \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng ngh\u1ec7 bi\u1ebfn th\u00e0nh nh\u01b0 v\u1eady. T\u1ed1t n\u1ebfu b\u1ea1n mu\u1ed1n quay l\u1ea1i nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n, t\u1ec7 n\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm danh s\u00e1ch vi\u1ec7c c\u1ea7n l\u00e0m.\u201d &#8211; Bohdan Kit (Goodreads.com)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCu\u1ed1n s\u00e1ch n\u00e0y c\u00f3 \u0111\u1ea7y \u0111\u1ee7 n\u1ed9i dung v\u00e0 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c doanh nghi\u1ec7p th\u1ef1c t\u1ebf trong cu\u1ed9c s\u1ed1ng v\u00e0 c\u00e1c b\u00e0i h\u1ecdc \u0111\u1ec3 h\u1ecdc. N\u1ed9i dung d\u00e0y \u0111\u1eb7c theo c\u00e1ch t\u1ed1t v\u00e0 c\u1ee7ng c\u1ed1 s\u1ef1 kh\u00e1c bi\u1ec7t t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9. C\u1ea3m gi\u00e1c gi\u1ed1ng nh\u01b0 tham gia m\u1ed9t kh\u00f3a h\u1ecdc ti\u1ebfp th\u1ecb nh\u1ecf v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t.\u201d &#8211; Phil (Goodread.com)<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/sach-khac-biet-hay-la-chet-tai-ban-p129766803.html?spid=129766804\" target=\"_blank\">Tiki<\/a> ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Kh%C3%A1c-Bi%E1%BB%87t-Hay-L%C3%A0-Ch%E1%BA%BFt-(T%C3%A1i-B%E1%BA%A3n-2021)-i.142856269.15115577463\" target=\"_blank\">Shopee<\/a> ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/khac-biet-hay-la-chet-tai-ban-2021.html\" target=\"_blank\">Fahasa<\/a>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7306\" src=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/khacbiethaylachet.u547.d20160408.t090716-min-300x300.jpg\" alt=\"khacbiethaylachet.u547.d20160408.t090716-min\" width=\"400\" height=\"400\" srcset=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/khacbiethaylachet.u547.d20160408.t090716-min-300x300.jpg 300w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/khacbiethaylachet.u547.d20160408.t090716-min-150x150.jpg 150w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/khacbiethaylachet.u547.d20160408.t090716-min.jpg 550w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><br \/>\n\u1ea2nh: Goodreads.com<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Khieu_vu_voi_ngoi_but_Joseph_Sugarman\"><\/span><span style=\"color: #000000;\"><strong>4. Khi\u00eau v\u0169 v\u1edbi ng\u00f2i b\u00fat (Joseph Sugarman)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">Cu\u1ed1n s\u00e1ch n\u00e0y h\u00e0m ch\u1ee9a m\u1ecdi c\u00f4ng c\u1ee5, chi\u1ebfn thu\u1eadt c\u1ea7n v\u00e0 \u0111\u1ee7 \u0111\u1ec3 b\u1ea1n vi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng qu\u1ea3ng c\u00e1o b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u01b0 nh\u1eefng qu\u1ea3ng c\u00e1o v\u0129 \u0111\u1ea1i \u0111\u00e3 \u0111\u01b0a Sugarman l\u00ean \u0111\u1ec9nh cao danh ti\u1ebfng v\u00e0 ti\u1ec1n t\u00e0i. Cu\u1ed1n c\u1ea9m nang n\u00e0y s\u1ebd cho b\u1ea1n bi\u1ebft m\u1ecdi \u0111i\u1ec1u \u0111\u1ec3 ti\u1ebfn l\u00ean ph\u00eda tr\u01b0\u1edbc trong m\u1ed9t th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o v\u1ed1n lu\u00f4n c\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cR\u1ea5t nhi\u1ec1u \u00fd t\u01b0\u1edfng hay v\u00e0 k\u1ef9 thu\u1eadt tuy\u1ec7t v\u1eddi\u201d &#8211; M\u1ea1nh H\u00f9ng (Tiki.vn)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cB\u1ea1n n\u00e0o l\u00e0m content, marketing n\u00ean mua nh\u00e9, n\u1ed9i dung qu\u00e1 t\u1ed1t so v\u1edbi gi\u00e1 ti\u1ec1n. Tiki giao nhanh, \u0111\u00f3ng g\u00f3i c\u1ea9n th\u1eadn, s\u00e1ch \u0111\u1eb9p, in t\u1ed1t.\u201d &#8211; \u0110\u1eb7ng Thanh Huy\u1ec1n (Tiki.vn)<\/span><\/p>\n<p><em><strong><a href=\"?spid=12513057\" target=\"_blank\">Xem th\u00eam \u0111\u00e1nh gi\u00e1 kh\u00e1c c\u1ee7a b\u1ea1n \u0111\u1ecdc v\u1ec1 s\u00e1ch tr\u00ean Tiki<\/a><\/strong><\/em><\/p>\n<a href=\"?sp_atk=84476515-78c4-4507-9d9a-765f52835d69&amp;xptdk=84476515-78c4-4507-9d9a-765f52835d69\" target=\"_blank\">Xem th\u00eam th\u00f4ng tin s\u00e1ch tr\u00ean Shopee<\/a>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/khieu-vu-voi-ngoi-but-p569636.html\" target=\"_blank\">Tiki<\/a> ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Khi%C3%AAu-V%C5%A9-V%E1%BB%9Bi-Ng%C3%B2i-B%C3%BAt-(T%C3%A1i-B%E1%BA%A3n-2019)-i.142856269.3735587035\" target=\"_blank\">Shopee <\/a> ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/khieu-vu-voi-ngoi-but-tai-ban-2019.html\" target=\"_blank\">Fahasa<\/a>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7307\" src=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/sach-khieu-vu-voi-ngoi-but-282x300.png\" alt=\"sach-khieu-vu-voi-ngoi-but\" width=\"400\" height=\"425\" srcset=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/sach-khieu-vu-voi-ngoi-but-282x300.png 282w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/sach-khieu-vu-voi-ngoi-but.png 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><br \/>\n\u1ea2nh: Tiki.vn<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_De_ngon_tu_tro_thanh_suc_manh_Nobuyuki_Takahashi\"><\/span><span style=\"color: #000000;\"><strong>5. \u0110\u1ec3 ng\u00f4n t\u1eeb tr\u1edf th\u00e0nh s\u1ee9c m\u1ea1nh (Nobuyuki Takahashi)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">C\u00f3 th\u1ec3 n\u00f3i ng\u00f4n ng\u1eef ch\u00ednh l\u00e0 \u201ch\u1ea1t nh\u00e2n\u201d c\u1ed1t l\u00f5i trong m\u1ecdi ho\u00e0n c\u1ea3nh c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><span style=\"color: #000000;\">Qua cu\u1ed1n s\u00e1ch n\u00e0y, ch\u00fang ta s\u1ebd n\u00e2ng cao k\u1ef9 n\u0103ng s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb nh\u01b0 m\u1ed9t ch\u00eca kh\u00f3a quy\u1ec1n n\u0103ng v\u00e0 \u0111\u1ea7y s\u00e1ng t\u1ea1o \u0111\u1ec3 m\u1edf ra c\u00e1nh c\u1eeda k\u1ebft n\u1ed1i \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/de-ngon-tu-tro-thanh-suc-manh-tai-ban-p38545291.html\" target=\"_blank\">Tiki <\/a>ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Perfect-Slogan-%C4%90%E1%BB%83-Ng%C3%B4n-T%E1%BB%AB-Tr%E1%BB%9F-Th%C3%A0nh-S%E1%BB%A9c-M%E1%BA%A1nh-(T%C3%A1i-B%E1%BA%A3n-2019)-i.142856269.16767113062\" target=\"_blank\">Shopee <\/a>ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/perfect-slogan-de-ngon-tu-tro-thanh-suc-manh-tai-ban-2019.html\" target=\"_blank\">Fahasa<\/a>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7308\" src=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/bia_-de-ngon-tu-tro-thanh-su-manh_out-01.u547.d20160927.t091950.479391-202x300.jpg\" alt=\"Print\" width=\"400\" height=\"594\" srcset=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/bia_-de-ngon-tu-tro-thanh-su-manh_out-01.u547.d20160927.t091950.479391-202x300.jpg 202w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/bia_-de-ngon-tu-tro-thanh-su-manh_out-01.u547.d20160927.t091950.479391-689x1024.jpg 689w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/bia_-de-ngon-tu-tro-thanh-su-manh_out-01.u547.d20160927.t091950.479391-768x1141.jpg 768w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/bia_-de-ngon-tu-tro-thanh-su-manh_out-01.u547.d20160927.t091950.479391-1034x1536.jpg 1034w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/bia_-de-ngon-tu-tro-thanh-su-manh_out-01.u547.d20160927.t091950.479391.jpg 1200w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><br \/>\n<span style=\"color: #000000;\">\u1ea2nh: Tiki.vn<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Hieu_ung_lan_truyen_Jonah_Berger\"><\/span><span style=\"color: #000000;\"><strong>6. Hi\u1ec7u \u1ee9ng lan truy\u1ec1n (Jonah Berger)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">M\u1ed9t s\u1ed1 n\u1ed9i dung tr\u1ef1c tuy\u1ebfn tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n trong khi nhi\u1ec1u n\u1ed9i dung l\u1ea1i ch\u1eb3ng \u0111\u01b0\u1ee3c quan t\u00e2m \u0111\u1ec3 lan truy\u1ec1n. T\u1ea1i sao l\u1ea1i ch\u1ec9 b\u00e0n t\u00e1n v\u1ec1 th\u1ee9 nh\u1ea5t \u0111\u1ecbnh \u0111\u00f3? T\u1ea1i sao s\u1ea3n ph\u1ea9m, \u00fd t\u01b0\u1edfng v\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ebfn nhi\u1ec1u h\u01a1n? T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch trong \u201cHi\u1ec7u \u1ee9ng lan truy\u1ec1n\u201d c\u1ee7a Jonah Berger.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cN\u1ed9i dung r\u1ea5t hay, nh\u01b0ng t\u00f4i s\u1ebd th\u00edch chuy\u00ean s\u00e2u h\u01a1n v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 nghi\u00ean c\u1ee9u c\u1ee7a t\u00e1c gi\u1ea3. Nh\u1eefng giai tho\u1ea1i r\u1ea5t h\u1eefu \u00edch, nh\u01b0ng s\u1ebd c\u00f3 \u00edch h\u01a1n. \u0110\u00f3 l\u00e0 m\u1ed9t b\u00e0i \u0111\u1ecdc d\u1ec5 ti\u1ebfp c\u1eadn v\u1ec1 c\u00e1ch c\u00e1c \u00fd t\u01b0\u1edfng ph\u00e1t tri\u1ec3n v\u00e0 tr\u1edf n\u00ean d\u1ec5 l\u00e2y lan.\u201d &#8211; Cara Putman (Goodreads.com)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch th\u1ef1c s\u1ef1 nhi\u1ec1u th\u00f4ng tin. T\u00f4i th\u00edch c\u00e1ch n\u00f3 \u0111\u01b0\u1ee3c ph\u00e2n chia, d\u1ec5 n\u00f3i v\u00e0 gi\u1ea3i th\u00edch h\u01a1n.T\u00f4i ngh\u0129 r\u1eb1ng \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 h\u1eefu \u00edch n\u1ebfu b\u1ea1n \u0111ang l\u00e0m trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb. N\u00f3 kh\u00f4ng \u0111\u1eb7c bi\u1ec7t d\u00e0i nh\u01b0ng n\u00f3 \u0111\u1ea7y \u0111\u1ee7 h\u01a1n nh\u1eefng cu\u1ed1n s\u00e1ch t\u1ef1 ph\u00e1t tri\u1ec3n th\u00f4ng th\u01b0\u1eddng c\u1ee7a b\u1ea1n.\u201d &#8211; Mayar El Mahdy (Goodreads.com)<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/search?q=Hi%E1%BB%87u%20%E1%BB%A9ng%20lan%20truy%E1%BB%81n\" target=\"_blank\">Tiki<\/a> ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Hi%E1%BB%87u-%E1%BB%A8ng-Lan-Truy%E1%BB%81n-(T%C3%A1i-B%E1%BA%A3n-2018)-i.142856269.2935654189\" target=\"_blank\">Shopee<\/a> ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/catalogsearch\/result\/?q=Hi%E1%BB%87u+%E1%BB%A9ng+lan+truy%E1%BB%81n\" target=\"_blank\">Fahasa<\/a>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7309\" src=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/38a560f7614cec6751ee83106920a6dc-300x300.jpg\" alt=\"38a560f7614cec6751ee83106920a6dc\" width=\"461\" height=\"461\" srcset=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/38a560f7614cec6751ee83106920a6dc-300x300.jpg 300w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/38a560f7614cec6751ee83106920a6dc-150x150.jpg 150w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/38a560f7614cec6751ee83106920a6dc.jpg 600w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/><br \/>\n\u1ea2nh: Goodreads.com<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Dieu_gi_khien_khach_hang_chi_tien_Martin_Lindstrom\"><\/span><span style=\"color: #000000;\"><strong>7. \u0110i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng chi ti\u1ec1n? (Martin Lindstrom)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">\u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch m\u00e0 Martin Lindstrom gi\u1edbi thi\u1ec7u nh\u1eefng ph\u00e1t hi\u1ec7n g\u00e2y ch\u1ea5n \u0111\u1ed9ng t\u1eeb nghi\u00ean c\u1ee9u c\u00f3 t\u00ean l\u00e0 th\u1ea7n kinh h\u1ecdc ti\u1ebfp th\u1ecb mang t\u00ednh \u0111\u1ed9t ph\u00e1, k\u00e9o d\u00e0i trong 3 n\u0103m v\u00e0 ti\u00eau t\u1ed1n \u0111\u1ebfn 7 tri\u1ec7u \u0111\u00f4 la. K\u1ebft qu\u1ea3 m\u00e0 t\u00e1c gi\u1ea3 thu \u0111\u01b0\u1ee3c \u0111\u00e3 ph\u00e1 tan ni\u1ec1m tin t\u1eeb l\u00e2u \u0111\u00e3 \u0103n s\u00e2u v\u00e0o ti\u1ec1m th\u1ee9c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, v\u1ec1 nh\u1eefng g\u00ec l\u00e0m ch\u00fang ta b\u1ecb m\u00ea ho\u1eb7c khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. T\u00f4i tin b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y nhi\u1ec1u \u0111i\u1ec1u b\u1ea5t ng\u1edd trong cu\u1ed1n s\u00e1ch n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch v\u00f4 c\u00f9ng th\u00f4ng tin. T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111ang l\u00e0m vi\u1ec7c ho\u1eb7c nghi\u00ean c\u1ee9u v\u1ec1 ti\u1ebfp th\u1ecb \/ truy\u1ec1n th\u00f4ng n\u00ean \u0111\u1ecdc n\u00f3.\u201d &#8211; Ayg\u00fcn Ismayilova (Goodreads.com)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBuyology \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t nghi\u00ean c\u1ee9u r\u1ea5t h\u1ea5p d\u1eabn v\u1ec1 ti\u1ebfp th\u1ecb th\u1ea7n kinh v\u00e0 khoa h\u1ecdc v\u1ec1 l\u00fd do t\u1ea1i sao ch\u00fang ta mua. C\u00e1 nh\u00e2n t\u00f4i th\u1ea5y ch\u01b0\u01a1ng v\u1ec1 nghi l\u1ec5 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng. T\u00f4i ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng bao gi\u1edd nh\u00ecn v\u00e0o nh\u1eefng g\u00ec t\u00f4i mua v\u00e0 t\u1ea1i sao t\u00f4i l\u1ea1i mua n\u00f3 nh\u01b0 c\u0169.\u201d &#8211; Ally (Goodreads.com)\u00a0<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/dieu-gi-khien-khach-hang-chi-tien-tai-ban-tang-cay-viet-galaxy-p36701818.html?spid=55729199\" target=\"_blank\">Tiki<\/a> ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Alphabooks-%C4%90i%E1%BB%81u-G%C3%AC-Khi%E1%BA%BFn-Kh%C3%A1ch-H%C3%A0ng-Chi-Ti%E1%BB%81n--i.154779484.3552740165?sp_atk=33c6bc58-c0b0-431a-acf4-90462e8c9939&amp;xptdk=33c6bc58-c0b0-431a-acf4-90462e8c9939\" target=\"_blank\">Shopee<\/a> ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/dieu-gi-khien-khach-hang-chi-tien-tai-ban-2023.html\" target=\"_blank\">Fahasa<\/a>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7310\" style=\"text-align: center;\" src=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/dieu-gi-khien-khach-hang-chi-tien-300x300.jpg\" alt=\"dieu-gi-khien-khach-hang-chi-tien\" width=\"468\" height=\"468\" srcset=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/dieu-gi-khien-khach-hang-chi-tien-300x300.jpg 300w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/dieu-gi-khien-khach-hang-chi-tien-150x150.jpg 150w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/dieu-gi-khien-khach-hang-chi-tien.jpg 400w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><br \/>\n\u1ea2nh: Goodreads.com<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Linh_hon_cua_quang_cao_Nobuyuku_Takahashi\"><\/span><span style=\"color: #000000;\"><strong>8. Linh h\u1ed3n c\u1ee7a qu\u1ea3ng c\u00e1o (Nobuyuku Takahashi)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">\u201cConcept \u2013 \u00fd t\u01b0\u1edfng l\u1edbn\u201d l\u00e0 kh\u00e1i ni\u1ec7m trung t\u00e2m v\u1eadn h\u00e0nh doanh nghi\u1ec7p, th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u1ea1i l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch n\u1eefa c\u1ee7a Nobuyuki Takahashi \u0111\u01b0a ra nh\u1eefng gi\u00e1 tr\u1ecb quan m\u1edbi m\u00e0 th\u1eddi \u0111\u1ea1i y\u00eau c\u1ea7u v\u00e0 s\u1ebd tr\u1edf th\u00e0nh \u0111\u01b0\u1eddng l\u1ed1i ch\u1ec9 \u0111\u1ea1o c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n<p><em><strong><a href=\"?spid=35203455\" target=\"_blank\">Xem th\u00eam \u0111\u00e1nh gi\u00e1 kh\u00e1c c\u1ee7a b\u1ea1n \u0111\u1ecdc v\u1ec1 s\u00e1ch tr\u00ean Tiki<\/a><\/strong><\/em><\/p>\n<a href=\"?sp_atk=179171fd-c23c-4245-97c1-324edf93c0df&amp;xptdk=179171fd-c23c-4245-97c1-324edf93c0df\" target=\"_blank\">Xem th\u00eam th\u00f4ng tin s\u00e1ch tr\u00ean Shopee<\/a>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/linh-hon-cua-quang-cao-tai-ban-p35203453.html\" target=\"_blank\">Tiki<\/a> ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Linh-H%E1%BB%93n-C%E1%BB%A7a-Qu%E1%BA%A3ng-C%C3%A1o-(T%C3%A1i-B%E1%BA%A3n-2019)-i.142856269.5635490437\" target=\"_blank\">Shopee <\/a> ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/catalogsearch\/result\/?q=Linh+h%E1%BB%93n+c%E1%BB%A7a+qu%E1%BA%A3ng+c%C3%A1o\" target=\"_blank\">Fahasa<\/a>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7311\" src=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/bia_linh-hon-de-quang-cao_out-01.u547.d20160927.t092626.453578-205x300.jpg\" alt=\"Print\" width=\"400\" height=\"587\" srcset=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/bia_linh-hon-de-quang-cao_out-01.u547.d20160927.t092626.453578-205x300.jpg 205w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/bia_linh-hon-de-quang-cao_out-01.u547.d20160927.t092626.453578-698x1024.jpg 698w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/bia_linh-hon-de-quang-cao_out-01.u547.d20160927.t092626.453578.jpg 765w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\u1ea2nh:Tiki.vn<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Su_that_ve_100_that_bai_thuong_hieu_lon_nhat_cua_moi_thoi_dai_Matt_Haig\"><\/span><span style=\"color: #000000;\"><strong>9. S\u1ef1 th\u1eadt v\u1ec1 100 th\u1ea5t b\u1ea1i th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t c\u1ee7a m\u1ecdi th\u1eddi \u0111\u1ea1i (Matt Haig)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">B\u00ean c\u1ea1nh t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch \u0111\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, th\u00ec \u0111i\u1ec1u c\u1ea7n thi\u1ebft nh\u1ea5t l\u00e0 nh\u00ecn v\u00e0o ch\u00ednh th\u1ea5t b\u1ea1i \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec3m sai v\u00e0 c\u00e1ch s\u1eeda ch\u1eefa. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 cu\u1ed1n s\u00e1ch \u0111\u1ecdc cho bi\u1ebft, n\u00f3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t s\u1ef1 ki\u1ec3m nghi\u1ec7m v\u00f4 gi\u00e1, nh\u1eefng b\u00e0i h\u1ecdc m\u00e0 b\u1ea1n ch\u01b0a c\u00f3 \u0111\u01b0\u1ee3c.<\/span><\/p>\n<p>&#8220;Nh\u00ecn chung, m\u1ed9t b\u00e0i \u0111\u1ecdc t\u1ed1t v\u00e0 l\u00e0 t\u00e0i li\u1ec7u tham kh\u1ea3o t\u1ed1t cho nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u trong nhi\u1ec1u ng\u00e0nh. H\u00e3y gi\u1eef n\u00f3 th\u1eadt k\u1ef9 khi b\u1ea1n t\u00ecm hi\u1ec3u k\u1ef9 nh\u1eefng vi\u1ec7c ph\u1ea3i l\u00e0m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang m\u00ecnh.&#8221; &#8211; Mike (Goodreads.com)<\/p>\n<p>&#8220;M\u1eb7c d\u00f9 n\u1ed9i dung hay nh\u01b0ng c\u00e1 nh\u00e2n t\u00f4i c\u1ea3m th\u1ea5y phong c\u00e1ch vi\u1ebft r\u1ea5t l\u00f4i th\u00f4i v\u00e0 mang t\u00ednh ch\u1ea5t l\u1eb7p l\u1ea1i. Ngo\u00e0i ra, sau khi \u0111\u1ecdc cu\u1ed1n s\u00e1ch, t\u00f4i kh\u00f4ng th\u1ec3 t\u00ednh to\u00e1n \u0111\u01a1n gi\u1ea3n hay ph\u1ee9c t\u1ea1p xung quanh nh\u1eefng th\u1ea5t b\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 gi\u1ed1ng nh\u01b0 &#8211; v\u00e2ng, th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 n\u00f3i v\u1ec1 th\u1ea5t b\u1ea1i b\u00e2y gi\u1edd.&#8221; &#8211; Mukta Sharma (Goodreads.com)<\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/search?q=S%E1%BB%B1%20th%E1%BA%ADt%20v%E1%BB%81%20100%20th%E1%BA%A5t%20b%E1%BA%A1i%20th%C6%B0%C6%A1ng%20hi%E1%BB%87u%20l%E1%BB%9Bn%20nh%E1%BA%A5t%20c%E1%BB%A7a%20m%E1%BB%8Di%20th%E1%BB%9Di%20%C4%91%E1%BA%A1i%20\" target=\"_blank\">Tiki <\/a>ho\u1eb7c <a href=\"https:\/\/shopee.vn\/mall\/search?keyword=s%E1%BB%B1%20th%E1%BA%ADt%20v%E1%BB%81%20100%20th%E1%BA%A5t%20b%E1%BA%A1i%20th%C6%B0%C6%A1ng%20hi%E1%BB%87u%20l%E1%BB%9Bn%20nh%E1%BA%A5t%20c%E1%BB%A7a%20m%E1%BB%8Di%20th%E1%BB%9Di%20%C4%91%E1%BA%A1i\" target=\"_blank\">Shopee<\/a> ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/catalogsearch\/result\/?q=S%E1%BB%B1+th%E1%BA%ADt+v%E1%BB%81+100+th%E1%BA%A5t+b%E1%BA%A1i+th%C6%B0%C6%A1ng+hi%E1%BB%87u+l%E1%BB%9Bn+nh%E1%BA%A5t+c%E1%BB%A7a+m%E1%BB%8Di+th%E1%BB%9Di+%C4%91%E1%BA%A1i+\" target=\"_blank\">Fahasa<\/a>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7312\" src=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/1538103617_s-tht-v-100-tht-bi-thng-hiu-ln-nht-mi-thi-i-1-638_300-225x300.jpg\" alt=\"1538103617_s-tht-v-100-tht-bi-thng-hiu-ln-nht-mi-thi-i-1-638_300\" width=\"400\" height=\"533\" srcset=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/1538103617_s-tht-v-100-tht-bi-thng-hiu-ln-nht-mi-thi-i-1-638_300-225x300.jpg 225w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/1538103617_s-tht-v-100-tht-bi-thng-hiu-ln-nht-mi-thi-i-1-638_300.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p style=\"text-align: center;\">\u1ea2nh: Goodreads.com<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Nhung_tay_tiep_thi_deu_noi_xao_Seth_Godin\"><\/span><span style=\"color: #000000;\"><strong>10. Nh\u1eefng tay ti\u1ebfp th\u1ecb \u0111\u1ec1u n\u00f3i x\u1ea1o (Seth Godin)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">\u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch v\u1ec1 marketing c\u00f3 h\u00ecnh th\u1ee9c tr\u00f4ng kh\u00e1 b\u00ecnh th\u01b0\u1eddng so v\u1edbi v\u00f4 v\u00e0n nh\u1eefng cu\u1ed1n s\u00e1ch v\u1ec1 marketing kh\u00e1c. N\u1ed9i dung cu\u1ed1n s\u00e1ch kh\u00f4ng c\u00f3 nh\u1eefng \u0111o\u1ea1n tr\u00edch \u0111\u0103ng l\u1ea1i t\u1eeb nh\u1eefng l\u1eddi b\u00ecnh, nh\u1eadn x\u00e9t, kh\u00f4ng c\u00f3 nh\u1eefng d\u00f2ng tagline m\u0129 mi\u1ec1u, thay v\u00e0o \u0111\u00f3 n\u1ed9i dung t\u1eadp trung v\u00e0o vi\u1ec7c k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 vi\u1ec7c ng\u01b0\u1eddi ta l\u00e0m marketing.<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/nhung-tay-tiep-thi-deu-noi-xao-p974450.html\" target=\"_blank\">Tiki<\/a> ho\u1eb7c <a href=\"https:\/\/shopee.vn\/mall\/search?keyword=nh%E1%BB%AFng%20tay%20ti%E1%BA%BFp%20th%E1%BB%8B%20%C4%91%E1%BB%81u%20n%C3%B3i%20x%E1%BA%A1o\" target=\"_blank\">Shopee<\/a> ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/catalogsearch\/result\/?q=Nh%E1%BB%AFng+tay+ti%E1%BA%BFp+th%E1%BB%8B+%C4%91%E1%BB%81u+n%C3%B3i+x%E1%BA%A1o\" target=\"_blank\">Fahasa<\/a>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7321\" src=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/sach-nhung-tay-tiep-thi-deu-noi-xao-205x300.jpg\" alt=\"sach-nhung-tay-tiep-thi-deu-noi-xao\" width=\"400\" height=\"585\" srcset=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/sach-nhung-tay-tiep-thi-deu-noi-xao-205x300.jpg 205w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2022\/02\/sach-nhung-tay-tiep-thi-deu-noi-xao.jpg 359w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p style=\"text-align: center;\">\u1ea2nh: Tiki.vn<\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">(Ngu\u1ed3n:<strong> <a style=\"color: #000000;\" href=\"https:\/\/imar.vn\/chon-cong-ty-quang-cao-faceook-tai-hai-phong\/\">Qu\u1ea3ng c\u00e1o Facebook H\u1ea3i Ph\u00f2ng<\/a><\/strong>)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u01b0 m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 bi\u1ebft, Marketing \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t ng\u00e0nh v\u00f4 c\u00f9ng c\u1ea1nh tranh. Th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0 l\u00ean ng\u00f4i, m\u1ecdi th\u1ee9 \u0111\u1ec1u thay \u0111\u1ed5i v\u00e0 \u0111\u01b0\u1ee3c<\/p>\n","protected":false},"author":9,"featured_media":7306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59],"tags":[],"_links":{"self":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts\/7297"}],"collection":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/comments?post=7297"}],"version-history":[{"count":20,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts\/7297\/revisions"}],"predecessor-version":[{"id":11269,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts\/7297\/revisions\/11269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/media\/7306"}],"wp:attachment":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/media?parent=7297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/categories?post=7297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/tags?post=7297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}