{"id":6743,"date":"2021-12-21T22:40:14","date_gmt":"2021-12-21T15:40:14","guid":{"rendered":"https:\/\/tusachtiasang.org\/?p=6743"},"modified":"2023-10-04T15:37:36","modified_gmt":"2023-10-04T08:37:36","slug":"sach-ve-design-thinking","status":"publish","type":"post","link":"https:\/\/tusachtiasang.org\/sach-ve-design-thinking\/","title":{"rendered":"Top 5 s\u00e1ch v\u1ec1 Design thinking hay nh\u1ea5t"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">T\u01b0 duy thi\u1ebft k\u1ebf \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng quan tr\u1ecdng c\u1ee7a \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. V\u01b0\u1ee3t ra kh\u1ecfi ph\u1ea1m vi c\u1ee7a thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, t\u01b0 duy thi\u1ebft k\u1ebf \u0111\u00e3 tr\u1edf th\u00e0nh c\u00e1ch ti\u1ebfp c\u1eadn ph\u1ed5 bi\u1ebfn v\u00e0 l\u1ee3i h\u1ea1i trong gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 kinh doanh c\u0169ng nh\u01b0 c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i. T\u01b0 duy Thi\u1ebft k\u1ebf c\u0169ng l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn quan tr\u1ecdng trong thi\u1ebft k\u1ebf c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o m\u1ea1nh m\u1ebd, t\u1ea1o l\u1eadp l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng<\/span><b><i>.<\/i><\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Danh s&aacute;ch<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6630007f8d11e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6630007f8d11e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tusachtiasang.org\/sach-ve-design-thinking\/#1_Giai_quyet_van_de_bang_tu_duy_thiet_ke_Jeanne_Liedtka_va_cong_su\" title=\"1. Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 b\u1eb1ng t\u01b0 duy thi\u1ebft k\u1ebf (Jeanne Liedtka v\u00e0 c\u1ed9ng s\u1ef1)\">1. Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 b\u1eb1ng t\u01b0 duy thi\u1ebft k\u1ebf (Jeanne Liedtka v\u00e0 c\u1ed9ng s\u1ef1)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tusachtiasang.org\/sach-ve-design-thinking\/#2_The_Design_Thinking_Playbook-_Thuc_Hanh_Tu_Duy_Thiet_Ke_Michael_Lewrick_va_cong_su\" title=\"2. The Design Thinking Playbook- Th\u1ef1c H\u00e0nh T\u01b0 Duy Thi\u1ebft K\u1ebf (Michael Lewrick v\u00e0 c\u1ed9ng s\u1ef1)\">2. The Design Thinking Playbook- Th\u1ef1c H\u00e0nh T\u01b0 Duy Thi\u1ebft K\u1ebf (Michael Lewrick v\u00e0 c\u1ed9ng s\u1ef1)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tusachtiasang.org\/sach-ve-design-thinking\/#3_Thiet_ke_lay_nguoi_dung_lam_trung_tam_Don_Norman\" title=\"3. Thi\u1ebft k\u1ebf l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m (Don Norman)\">3. Thi\u1ebft k\u1ebf l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m (Don Norman)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tusachtiasang.org\/sach-ve-design-thinking\/#4_Thiet_ke_giai_phap_gia_tri_Alexander_Osterwalder_va_cong_su\" title=\"4. Thi\u1ebft k\u1ebf gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb (Alexander Osterwalder v\u00e0 c\u1ed9ng s\u1ef1)\">4. Thi\u1ebft k\u1ebf gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb (Alexander Osterwalder v\u00e0 c\u1ed9ng s\u1ef1)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tusachtiasang.org\/sach-ve-design-thinking\/#5_Thiet_ke_de_tang_truong_David_Butler_Linda_Tischler\" title=\"5. Thi\u1ebft k\u1ebf \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng (David Butler &amp; Linda Tischler)\">5. Thi\u1ebft k\u1ebf \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng (David Butler &amp; Linda Tischler)<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Giai_quyet_van_de_bang_tu_duy_thiet_ke_Jeanne_Liedtka_va_cong_su\"><\/span><b>1. Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 b\u1eb1ng t\u01b0 duy thi\u1ebft k\u1ebf (Jeanne Liedtka v\u00e0 c\u1ed9ng s\u1ef1)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1ecb gi\u00e1o s\u01b0 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 qu\u1ea3n tr\u1ecb c\u1ee7a tr\u01b0\u1eddng Darden thu\u1ed9c \u0110\u1ea1i h\u1ecdc Virginia c\u00f9ng v\u1edbi c\u1ed9ng s\u1ef1 c\u1ee7a m\u00ecnh \u0111\u00e3 k\u1ec3 l\u1ea1i 10 c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a t\u01b0 duy thi\u1ebft k\u1ebf khi \u00e1p d\u1ee5ng th\u1ef1c ti\u1ec5n \u0111a d\u1ea1ng t\u1eeb c\u1ea3i ti\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, v\u00e0 th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n kinh doanh cho \u0111\u1ebfn th\u00fac \u0111\u1ea9y c\u1ea3i ti\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 c\u00f4ng, t\u00e1i l\u1eadp chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c t\u00e1i thi\u1ebft t\u1ed5 ch\u1ee9c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">L\u1eddi d\u1ecbch m\u01b0\u1ee3t m\u00e0. T\u00e1c gi\u1ea3 \u0111\u00e3 k\u1ec3 l\u1ea1i 10 c\u00e2u chuy\u1ec7n v\u1ec1 c\u00e1c t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n \u1edf nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau \u0111\u1ec3 cho ta th\u1ea5y r\u00f5 h\u01a1n t\u01b0 duy thi\u1ebft k\u1ebf kh\u00f4ng ch\u1ec9 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a thi\u1ebft k\u1ebf m\u00e0 c\u00f2n gi\u1ea3i quy\u1ebft c\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 \u1edf c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c\u201d- L\u00ea Ng\u1ecdc H\u1ea3i (Tiki.vn)<\/span><\/p>\n<p>&gt;&gt; Xem th\u00eam th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/search?q=Gi%E1%BA%A3i%20Quy%E1%BA%BFt%20V%E1%BA%A5n%20%C4%90%E1%BB%81%20B%E1%BA%B1ng%20T%C6%B0%20Duy%20Thi%E1%BA%BFt%20K%E1%BA%BF\" target=\"_blank\">Tiki <\/a>ho\u1eb7c <a href=\"https:\/\/shopee.vn\/search?keyword=gi%E1%BA%A3i%20quy%E1%BA%BFt%20v%E1%BA%A5n%20%C4%91%E1%BB%81%20b%E1%BA%B1ng%20t%C6%B0%20duy%20thi%E1%BA%BFt%20k%E1%BA%BF\" target=\"_blank\">Shopee <\/a>ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/catalogsearch\/result\/?q=Gi%E1%BA%A3i+quy%E1%BA%BFt+v%E1%BA%A5n+%C4%91%E1%BB%81+b%E1%BA%B1ng+t%C6%B0+duy+thi%E1%BA%BFt+k%E1%BA%BF\" target=\"_blank\">Fahasa<\/a> ho\u1eb7c <a href=\"https:\/\/nxbkimdong.com.vn\/\" target=\"_blank\">Kim \u0110\u1ed3ng<\/a><\/p>\n<figure id=\"attachment_6744\" aria-describedby=\"caption-attachment-6744\" style=\"width: 1014px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6744 size-large\" src=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/giai-quyet-van-de-bang-tu-duy-thiet-ke-01-1024x974.jpg\" alt=\"giai-quyet-van-de-bang-tu-duy-thiet-ke-01\" width=\"1024\" height=\"974\" srcset=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/giai-quyet-van-de-bang-tu-duy-thiet-ke-01-1024x974.jpg 1024w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/giai-quyet-van-de-bang-tu-duy-thiet-ke-01-300x285.jpg 300w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/giai-quyet-van-de-bang-tu-duy-thiet-ke-01-768x730.jpg 768w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/giai-quyet-van-de-bang-tu-duy-thiet-ke-01.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-6744\" class=\"wp-caption-text\">\u1ea2nh: doanhnhanplus.vn<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"2_The_Design_Thinking_Playbook-_Thuc_Hanh_Tu_Duy_Thiet_Ke_Michael_Lewrick_va_cong_su\"><\/span><b>2. The Design Thinking Playbook- Th\u1ef1c H\u00e0nh T\u01b0 Duy Thi\u1ebft K\u1ebf (Michael Lewrick v\u00e0 c\u1ed9ng s\u1ef1)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n c\u1ea9m nang h\u01b0\u1edbng d\u1eabn th\u1ef1c h\u00e0nh design thinking trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m s\u1ed1. Kh\u00f4ng l\u00ed lu\u1eadn, ch\u1ec9 th\u1ef1c h\u00e0nh. Ph\u1ea7n m\u1edf r\u1ed9ng c\u1ee7a cu\u1ed1n s\u00e1ch ch\u00ednh l\u00e0 v\u1ec1 c\u00f4ng t\u00e1c t\u1ed5 ch\u1ee9c, v\u00e0 nu\u00f4i d\u01b0\u1ee1ng v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cS\u00e1ch minh h\u1ecda r\u1ea5t \u0111\u1eb9p, n\u1ed9i dung m\u00ecnh th\u00ec r\u1ea5t tuy\u1ec7t r\u1ed3i ko c\u1ea7n ph\u1ea3i b\u00e0n c\u00e3i n\u1eefa, \u0111\u1ecdc ko c\u1ea3m th\u1ea5y ch\u00e1n, \u0111\u1ecdc xong c\u00f3 th\u1ec3 t\u1ef1 suy ra \u0111c nhi\u1ec1u \u0111i\u1ec1u b\u1ed5 \u00edch cho b\u1ea3n th\u00e2n t\u1eeb nh\u1eefng chia s\u1ebb c\u1ee7a chuy\u00ean gia trong s\u00e1ch.. S\u1ea3n ph\u1ea9m r\u1ea5t \u0111\u00e1ng ti\u1ec1n\u201d- Nguy\u1ec5n H\u1eefu Khoa<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cS\u00e1ch n\u00e0y m\u00ecnh \u0111\u00e3 t\u01b0\u0300ng \u0111\u1ecdc 1 \u0111o\u1ea1n \u0111\u1ea7u , kh\u00e1 l\u00e0 b\u1ed5 \u00edch trong vi\u1ec7c hi\u1ec3u user , ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c b\u1ea1n thi\u1ebft k\u1ebf, hi\u1ec3u h\u01a1n v\u00ea\u0300 user th\u00ec sp c\u00e1c b\u1ea1n l\u00e0m s\u1ebd ch\u1ea1m \u0111\u1ebfn ng\u01b0\u1eddi s\u1eed d\u1ee5ng h\u01a1n\u201d-Cao Hu\u1ec7 (Tiki.vn)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cQuy\u1ec3n s\u00e1ch r\u1ea5t hay, n\u1ed9i dung m\u1edbi \u0111\u1ecdc qua th\u1ea5y kh\u00e1 th\u00fa v\u1ecb, s\u00e1ch r\u1ea5t \u0111\u00e1ng mua nh\u00e9. gi\u00e1 c\u1ea3 c\u0169ng \u0111\u01b0\u1ee3c\u201d- Kh\u00e1nh Eriko (Tiki.vn)<\/span><\/p>\n<p>&gt;&gt; Xem th\u00eam th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/the-design-thinking-playbook-thuc-hanh-tu-duy-thiet-ke-p75630595.html\" target=\"_blank\">Tiki <\/a>ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-The-Design-Thinking-Playbook-Th%E1%BB%B1c-H%C3%A0nh-T%C6%B0-Duy-Thi%E1%BA%BFt-K%E1%BA%BF-i.142856269.4180030108\" target=\"_blank\">Shopee <\/a>ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/the-design-thinking-playbook-thuc-hanh-tu-duy-thiet-ke.html\" target=\"_blank\">Fahasa<\/a> ho\u1eb7c <a href=\"https:\/\/nxbkimdong.com.vn\/\" target=\"_blank\"> Kim \u0110\u1ed3ng <\/a><\/p>\n<div class=\"mceTemp\"><\/div>\n<p><iframe loading=\"lazy\" title=\"Th\u1ef1c h\u00e0nh t\u01b0 duy thi\u1ebft k\u1ebf Review - The design thinking playbook\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/yk_bK6OH7DM?start=20&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Thiet_ke_lay_nguoi_dung_lam_trung_tam_Don_Norman\"><\/span><b>3. Thi\u1ebft k\u1ebf l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m (Don Norman)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">T\u1ef1a g\u1ed1c l\u00e0 \u201cThe Design of Everyday Things\u201d, \u0111\u00e2y l\u00e0 cu\u1ed1n l\u00e0m n\u00ean t\u00ean tu\u1ed5i c\u1ee7a v\u1ecb gi\u00e1o s\u01b0, gi\u00e1m \u0111\u1ed1c Design Lab c\u1ee7a \u0110\u1ea1i h\u1ecdc California, San Diego \u2013 Don Norman. \u00d4ng l\u00e0 chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m \u2013 m\u1ed9t l\u00fd thuy\u1ebft thi\u1ebft k\u1ebf ch\u1ee7 \u0111\u1ea1o hi\u1ec7n nay. Cu\u1ed1n s\u00e1ch \u0111i t\u1eeb c\u00e1c nguy\u00ean t\u1eafc t\u00e2m l\u00fd h\u1ecdc, cho t\u1edbi vi\u1ec7c v\u1eadn d\u1ee5ng ch\u00fang v\u00e0o c\u00e1c thi\u1ebft k\u1ebf d\u00e2n d\u1ee5ng, sau \u0111\u00f3 m\u1edf r\u1ed9ng ra c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u1ec1 t\u01b0 duy thi\u1ebft k\u1ebf, v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a thi\u1ebft k\u1ebf trong kinh doanh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cT\u1eeb nh\u1eefng trang \u0111\u1ea7u ti\u00ean, t\u00e1c gi\u1ea3 \u0111\u00e3 kh\u00f4ng ng\u1eebng nh\u1ea5n m\u1ea1nh r\u1eb1ng: Vi\u1ec7c thi\u1ebft k\u1ebf ph\u1ea3i l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m. Thi\u1ebft k\u1ebf ph\u1ea3i gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ph\u1ea3i \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u00f3 ho\u1ea1t \u0111\u1ed9ng ra sao, thi\u1ebft k\u1ebf \u0111\u00f3 d\u00f9ng \u0111\u1ec3 l\u00e0m g\u00ec. Thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u1ea3i \u0111\u1ec3 ch\u1ee9ng minh s\u1ef1 logic hay c\u00e1ch t\u1ed3n t\u1ea1i ho\u00e0n m\u1ef9 c\u1ee7a s\u1ea3n ph\u1ea9m, m\u00e0 l\u00e0 \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng khi s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf \u0111\u00f3 c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t.\u201d- \u0110inh Ph\u1ea1m Qu\u1ef3nh Anh (Tiki.vn)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u0110\u00e2y l\u00e0 s\u00e1ch d\u1ecbch t\u1eeb cu\u1ed1n The Design Of Everythings, c\u00e1c nguy\u00ean l\u00fd, tr\u1ea3i nghi\u1ec7m c\u1ee7a t\u00e1c gi\u1ea3 trong thi\u1ebft k\u1ebf, m\u00ecnh l\u00e0 l\u1eadp tr\u00ecnh vi\u00ean, \u0111\u1ecdc cu\u1ed1n n\u00e0y c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c UX s\u00e2u s\u1eafc h\u01a1n r\u1ea5t nhi\u1ec1u, m\u00ecnh ngh\u0129 n\u00ean \u0111\u1ecdc cho t\u1ea5t c\u1ea3, gi\u1ea3i tr\u00ed c\u0169ng r\u1ea5t t\u1ed1n, hi\u1ec3u ra r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u hay nha, gi\u1ea5y c\u0169ng \u0111\u1eb9p nh\u00e1\u201d- Minh Nguy\u1ec5n (Tiki.vn)<\/span><\/p>\n<p>&gt;&gt; Xem th\u00eam th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/thiet-ke-lay-nguoi-dung-lam-trung-tam-p21430154.html\" target=\"_blank\">Tiki <\/a>ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Thi%E1%BA%BFt-K%E1%BA%BF-L%E1%BA%A5y-Ng%C6%B0%E1%BB%9Di-D%C3%B9ng-L%C3%A0m-Trung-T%C3%A2m-i.142856269.4236080155\" target=\"_blank\">Shopee <\/a>ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/thiet-ke-lay-nguoi-dung-lam-trung-tam.html\" target=\"_blank\">Fahasa<\/a> ho\u1eb7c <a href=\"https:\/\/nxbkimdong.com.vn\/\" target=\"_blank\"> Kim \u0110\u1ed3ng <\/a><\/p>\n<figure id=\"attachment_6749\" aria-describedby=\"caption-attachment-6749\" style=\"width: 1014px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6749 size-large\" src=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/thiet-ke-lay-nguoi-dung-lam-trung-tam-3-1024x1024.jpg\" alt=\"thiet-ke-lay-nguoi-dung-lam-trung-tam-3\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/thiet-ke-lay-nguoi-dung-lam-trung-tam-3-1024x1024.jpg 1024w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/thiet-ke-lay-nguoi-dung-lam-trung-tam-3-300x300.jpg 300w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/thiet-ke-lay-nguoi-dung-lam-trung-tam-3-150x150.jpg 150w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/thiet-ke-lay-nguoi-dung-lam-trung-tam-3-768x768.jpg 768w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/thiet-ke-lay-nguoi-dung-lam-trung-tam-3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-6749\" class=\"wp-caption-text\">\u1ea2nh: tiki.vn<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"4_Thiet_ke_giai_phap_gia_tri_Alexander_Osterwalder_va_cong_su\"><\/span><b>4. Thi\u1ebft k\u1ebf gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb (Alexander Osterwalder v\u00e0 c\u1ed9ng s\u1ef1)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed1n c\u1ea9m nang quan tr\u1ecdng \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn chuy\u1ec7n b\u1ebfp n\u00fac ng\u01b0\u1eddi l\u00e0m s\u1ea3n ph\u1ea9m, b\u00e1n h\u00e0ng, kh\u1edfi nghi\u1ec7p v\u00e0 kinh doanh n\u00f3i chung. T\u1eeb sau s\u00e1ng t\u1ea1o v\u1ec1 Business Model Canvas, th\u00ec Value Proposition Canvas l\u00e0 hai m\u00f3n c\u00f4ng c\u1ee5 l\u1ee3i h\u1ea1i c\u1ee7a ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p n\u00f3i ri\u00eang, v\u00e0 ng\u01b0\u1eddi kinh doanh n\u00f3i chung. C\u0169ng nh\u1edd \u0111\u00f3 m\u00e0 t\u00e1c gi\u1ea3 Alex Osterwalder \u0111\u00e3 s\u1edbm tr\u1edf th\u00e0nh t\u01b0\u1ee3ng \u0111\u00e0i trong l\u00e0ng s\u00e1ch v\u1edf qu\u1ea3n tr\u1ecb.<\/span><\/p>\n<p>&gt;&gt; Xem th\u00eam th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/thiet-ke-giai-phap-gia-tri-p612808.html\" target=\"_blank\">Tiki <\/a>ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Thi%E1%BA%BFt-K%E1%BA%BF-Gi%E1%BA%A3i-Ph%C3%A1p-Gi%C3%A1-Tr%E1%BB%8B-i.44665496.722015638\" target=\"_blank\">Shopee <\/a>ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/thiet-ke-giai-phap-gia-tri-value-proposition-design.html\" target=\"_blank\">Fahasa<\/a> ho\u1eb7c <a href=\"https:\/\/nxbkimdong.com.vn\/\" target=\"_blank\"> Kim \u0110\u1ed3ng <\/a><\/p>\n<figure id=\"attachment_6746\" aria-describedby=\"caption-attachment-6746\" style=\"width: 590px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6746 size-full\" src=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/thiet-ke-giai-phap-gia-tri-04.jpg\" alt=\"thiet-ke-giai-phap-gia-tri-04\" width=\"600\" height=\"600\" srcset=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/thiet-ke-giai-phap-gia-tri-04.jpg 600w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/thiet-ke-giai-phap-gia-tri-04-300x300.jpg 300w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/thiet-ke-giai-phap-gia-tri-04-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-6746\" class=\"wp-caption-text\">\u1ea2nh: fahasa.com<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"5_Thiet_ke_de_tang_truong_David_Butler_Linda_Tischler\"><\/span><b>5. Thi\u1ebft k\u1ebf \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng (David Butler &amp; Linda Tischler)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">S\u00e1ch k\u1ec3 v\u1ec1 tri\u1ebft l\u00fd thi\u1ebft k\u1ebf \u1edf Coca-Cola do v\u1ecb ph\u00f3 ch\u1ee7 t\u1ecbch v\u1ec1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o c\u1ee7a h\u00e3ng vi\u1ebft c\u00f9ng v\u1edbi m\u1ed9t nh\u00e0 b\u00e1o. C\u00e1c t\u00e1c gi\u1ea3 tr\u00ecnh b\u00e0y g\u00e3y g\u1ecdn c\u00e1c nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf h\u01b0\u1edbng m\u1ee5c \u0111\u00edch, thi\u1ebft k\u1ebf \u0111\u1ec3 m\u1edf r\u1ed9ng, v\u00e0 thi\u1ebft k\u1ebf \u0111\u1ec3 linh ho\u1ea1t. M\u1ed9t cu\u1ed1n s\u00e1ch v\u1edbi nhi\u1ec1u chi ti\u1ebft \u0111\u00e1ng quan t\u00e2m.<\/span><\/p>\n<p>&gt;&gt; Xem th\u00eam th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/search?q=Thi%E1%BA%BFt%20k%E1%BA%BF%20%C4%91%E1%BB%83%20t%C4%83ng%20tr%C6%B0%E1%BB%9Fng\" target=\"_blank\">Tiki <\/a>ho\u1eb7c <a href=\"https:\/\/tiki.vn\/search?q=Thi%E1%BA%BFt%20k%E1%BA%BF%20%C4%91%E1%BB%83%20t%C4%83ng%20tr%C6%B0%E1%BB%9Fng\" target=\"_blank\">Shopee<\/a> ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/thiet-ke-de-tang-truong.html\" target=\"_blank\">Fahasa<\/a> ho\u1eb7c <a href=\"https:\/\/nxbkimdong.com.vn\/ \" target=\"_blank\">Kim \u0110\u1ed3ng<\/a><\/p>\n<figure id=\"attachment_6745\" aria-describedby=\"caption-attachment-6745\" style=\"width: 540px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6745 size-full\" src=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/thiet-ke-de-tang-truong-05.jpg\" alt=\"thiet-ke-de-tang-truong-05\" width=\"550\" height=\"550\" srcset=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/thiet-ke-de-tang-truong-05.jpg 550w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/thiet-ke-de-tang-truong-05-300x300.jpg 300w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/12\/thiet-ke-de-tang-truong-05-150x150.jpg 150w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-6745\" class=\"wp-caption-text\">\u1ea2nh: fahasa.com<\/figcaption><\/figure>\n<p style=\"text-align: right;\"><b>H\u1ed3ng Nhung<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u01b0 duy thi\u1ebft k\u1ebf \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng quan tr\u1ecdng c\u1ee7a \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. V\u01b0\u1ee3t ra kh\u1ecfi ph\u1ea1m vi c\u1ee7a thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, t\u01b0 duy thi\u1ebft k\u1ebf<\/p>\n","protected":false},"author":9,"featured_media":6748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59],"tags":[],"_links":{"self":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts\/6743"}],"collection":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/comments?post=6743"}],"version-history":[{"count":10,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts\/6743\/revisions"}],"predecessor-version":[{"id":27668,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts\/6743\/revisions\/27668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/media\/6748"}],"wp:attachment":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/media?parent=6743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/categories?post=6743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/tags?post=6743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}