{"id":4429,"date":"2021-10-06T19:22:03","date_gmt":"2021-10-06T12:22:03","guid":{"rendered":"https:\/\/tusachtiasang.org\/?p=4429"},"modified":"2023-10-02T13:35:49","modified_gmt":"2023-10-02T06:35:49","slug":"sach-ve-marketing-4-0","status":"publish","type":"post","link":"https:\/\/tusachtiasang.org\/sach-ve-marketing-4-0\/","title":{"rendered":"Top 5 cu\u1ed1n s\u00e1ch v\u1ec1 marketing 4.0 hay nh\u1ea5t b\u1ea1n n\u00ean \u0111\u1ecdc"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cu\u1ed9c c\u00e1ch m\u1ea1ng 4.0 m\u1edf ra k\u1ec9 nguy\u00ean m\u1edbi cho ng\u00e0nh Marketing: d\u1ecbch chuy\u1ec3n t\u1eeb truy\u1ec1n th\u1ed1ng sang c\u00f4ng ngh\u1ec7 s\u1ed1, thu\u1eadt ng\u1eef Digital Marketing c\u0169ng t\u1eeb \u0111\u00f3 m\u00e0 ra \u0111\u1eddi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 \u0111ang ph\u00e1t tri\u1ec3n l\u00e0m thay \u0111\u1ed5i b\u1ea3n ch\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng nh\u01b0 hi\u1ec7n nay, l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 th\u00edch nghi v\u1edbi c\u00e1c ph\u01b0\u01a1ng th\u1ee9c marketing m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 top 5 cu\u1ed1n s\u00e1ch v\u1ec1 marketing 4.0 hay nh\u1ea5t b\u1ea1n n\u00ean \u0111\u1ecdc.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Danh s&aacute;ch<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-66300898682b2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-66300898682b2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tusachtiasang.org\/sach-ve-marketing-4-0\/#1_Ban_ma_Nhu_khong_%E2%80%93_Marketing_thuc_chien_trong_thoi_40_Harry_Beckwith\" title=\"1. B\u00e1n m\u00e0 Nh\u01b0 kh\u00f4ng \u2013 Marketing th\u1ef1c chi\u1ebfn trong th\u1eddi 4.0 (Harry Beckwith)\">1. B\u00e1n m\u00e0 Nh\u01b0 kh\u00f4ng \u2013 Marketing th\u1ef1c chi\u1ebfn trong th\u1eddi 4.0 (Harry Beckwith)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tusachtiasang.org\/sach-ve-marketing-4-0\/#2_Nhung_Chien_Luoc_Marketing_Tao_Ra_Loi_Nhuan_David_Avrin\" title=\"2. Nh\u1eefng Chi\u1ebfn L\u01b0\u1ee3c Marketing T\u1ea1o Ra L\u1ee3i Nhu\u1eadn (David Avrin)\">2. Nh\u1eefng Chi\u1ebfn L\u01b0\u1ee3c Marketing T\u1ea1o Ra L\u1ee3i Nhu\u1eadn (David Avrin)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tusachtiasang.org\/sach-ve-marketing-4-0\/#3_Marketing_Trong_Cuoc_Cach_Mang_Cong_Nghe_40_Philip_Kotler\" title=\"3. Marketing Trong Cu\u1ed9c C\u00e1ch M\u1ea1ng C\u00f4ng Ngh\u1ec7 4.0 (Philip Kotler)\">3. Marketing Trong Cu\u1ed9c C\u00e1ch M\u1ea1ng C\u00f4ng Ngh\u1ec7 4.0 (Philip Kotler)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tusachtiasang.org\/sach-ve-marketing-4-0\/#4_Content_Marketing_Trong_Ky_Nguyen_40_Alexander_Jutkowitz\" title=\"4. Content Marketing Trong K\u1ef7 Nguy\u00ean 4.0 (Alexander Jutkowitz)\">4. Content Marketing Trong K\u1ef7 Nguy\u00ean 4.0 (Alexander Jutkowitz)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tusachtiasang.org\/sach-ve-marketing-4-0\/#5_Facebook_Marketing_40_MediaZ_Thanh_Bobber\" title=\"5. Facebook Marketing 4.0 (MediaZ, Th\u00e0nh Bobber)\">5. Facebook Marketing 4.0 (MediaZ, Th\u00e0nh Bobber)<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Ban_ma_Nhu_khong_%E2%80%93_Marketing_thuc_chien_trong_thoi_40_Harry_Beckwith\"><\/span><b>1. B\u00e1n m\u00e0 Nh\u01b0 kh\u00f4ng \u2013 Marketing th\u1ef1c chi\u1ebfn trong th\u1eddi 4.0 (Harry Beckwith)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cB\u00e1n m\u00e0 nh\u01b0 kh\u00f4ng: Marketing th\u1ef1c chi\u1ebfn trong th\u1eddi 4.0\u201d kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch \u0111\u01a1n thu\u1ea7n v\u1ec1 b\u00e1n h\u00e0ng, m\u00e0 n\u00f3 c\u00f2n gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t c\u00e1ch hi\u1ec3u kh\u00e1i qu\u00e1t \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 trong marketing b\u00e1n h\u00e0ng, c\u00e1ch b\u1ea1n \u0111\u1ea1t l\u1ee3i nhu\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng nh\u1eb1m \u0111\u1ea1t m\u1ee5c ti\u00eau t\u1ed1i \u0111a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">M\u1edbi ch\u1ec9 \u0111\u1ecdc 1 ch\u01b0\u01a1ng kh\u1edfi \u0111\u1ed9ng th\u00f4i n\u00ean nh\u1eadn x\u00e9t c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 h\u01a1i phi\u1ebfn di\u1ec7n. s\u00e1ch \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y theo b\u1ed1 c\u1ee5c 1 ch\u01b0\u01a1ng g\u1ed3m nhi\u1ec1u n\u1ed9i dung ph\u00e2n t\u00e1ch r\u00f5 r\u00e0ng, v\u00ed d\u1ee5 l\u00e0 1 c\u00e2u chuy\u1ec7n k\u1ec3 (c\u00f3 th\u1eadt &gt; t\u1ef1 s\u00e1ng t\u00e1c) m\u1edbi m\u1ebb, c\u1ee5 th\u1ec3 \u0111\u1ec3 n\u00eau l\u00ean 1 b\u00e0i h\u1ecdc \u1edf cu\u1ed1i n\u1ed9i dung ph\u00e2n t\u00e1ch \u0111\u00f3. Theo m\u00ecnh n\u00f3 gi\u1ed1ng nh\u01b0 1 checklist \u0111\u1ec3 c\u00e1c b\u1ea1n nh\u00ecn l\u1ea1i c\u00e1c l\u1ed7 h\u1ed5ng trong c\u00e1ch l\u00e0m marketing d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. t\u1ea1m th\u1eddi ch\u01b0\u01a1ng 1 l\u00e0 nh\u01b0 v\u1eady. L\u1eddi v\u0103n d\u1ee9t kho\u00e1t, c\u00e2u chuy\u1ec7n l\u00f4i cu\u1ed1n, c\u1ee5 th\u1ec3, ng\u1eafn g\u1ecdn. N\u1ed9i dung h\u1eefu \u00edch.\u201d &#8211; Nguy\u00ean Ho\u00e0n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cN\u1ed9i dung s\u00e1ch thi\u1ebft th\u1ef1c, h\u1eefu \u00edch nh\u01b0ng ph\u1ea7n d\u1ecbch \u0111\u1ecdc kh\u00f3 ch\u1ecbu v\u00ec l\u1ee7ng c\u1ee7ng v\u00e0 ko trau chu\u1ed1t&#8230; n\u00ean kh\u00f3 hi\u1ec3u, kh\u00f3 nh\u1edb\u2026\u201d &#8211; Cao Van<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/ban-ma-nhu-khong-marketing-thuc-chien-trong-thoi-4-0-p11257594.html\" target=\"_blank\">Tiki <\/a>ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-B%C3%A1n-M%C3%A0-Nh%C6%B0-Kh%C3%B4ng-Marketing-Th%E1%BB%B1c-Chi%E1%BA%BFn-Trong-Th%E1%BB%9Di-4.0-i.142856269.15182733329\" target=\"_blank\">Shopee <\/a>ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/catalogsearch\/result\/?q=B%C3%A1n+m%C3%A0+Nh%C6%B0+kh%C3%B4ng+%E2%80%93+Marketing+th%E1%BB%B1c+chi%E1%BA%BFn+trong+th%E1%BB%9Di+4.0\" target=\"_blank\">Fahasa<\/a> ho\u1eb7c <a href=\"https:\/\/nxbkimdong.com.vn\/\" target=\"_blank\">Kim \u0110\u1ed3ng<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Review s\u00e1ch B\u00e1n m\u00e0 nh\u01b0 kh\u00f4ng - Marketing th\u1ef1c chi\u1ebfn trong th\u1eddi 4.0\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/3yNZd37joGA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Nhung_Chien_Luoc_Marketing_Tao_Ra_Loi_Nhuan_David_Avrin\"><\/span><b>2. Nh\u1eefng Chi\u1ebfn L\u01b0\u1ee3c Marketing T\u1ea1o Ra L\u1ee3i Nhu\u1eadn (David Avrin)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch Nh\u1eefng Chi\u1ebfn L\u01b0\u1ee3c Marketing T\u1ea1o Ra L\u1ee3i Nhu\u1eadn\u00a0 ch\u1ee7 \u0111\u00edch nghi\u00eang v\u1ec1 t\u00ednh chi\u1ebfn l\u01b0\u1ee3c nhi\u1ec1u h\u01a1n so v\u1edbi chi\u1ebfn thu\u1eadt, d\u00f9 c\u0169ng c\u00f3 \u0111\u1ec1 c\u1eadp t\u1edbi. S\u00e1ch n\u00f3i v\u1ec1 s\u1ef1 thay \u0111\u1ed5i s\u00e2u r\u1ed9ng trong c\u00e1ch th\u1ee9c ch\u00fang ta mua h\u00e0ng, v\u00e0 b\u00e1n h\u00e0ng. N\u00f3 v\u1eeba l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch c\u1ea3nh b\u00e1o, v\u1eeba l\u00e0 b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i \u0111\u01b0\u1eddng \u0111\u1ebfn th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cS\u00e1ch ko hay, ki\u1ebfn th\u1ee9c chung chung v\u00e0 c\u01a1 b\u1ea3n. D\u00e0nh cho c\u00e1c b\u1ea1n \u0111ang t\u00ecm hi\u1ec3u v\u1ec1 marketing.\u201d &#8211;\u00a0 Ng\u00f4 S\u01a1n<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/nhung-chien-luoc-marketing-tao-ra-loi-nhuan-p5869381.html\" target=\"_blank\">Tiki<\/a> ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Nh%E1%BB%AFng-Chi%E1%BA%BFn-L%C6%B0%E1%BB%A3c-Marketing-T%E1%BA%A1o-Ra-L%E1%BB%A3i-Nhu%E1%BA%ADn-i.142856269.5235236655\" target=\"_blank\">Shopee <\/a>ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/nhung-chien-luoc-marketing-tao-ra-loi-nhuan.html\" target=\"_blank\">Fahasa<\/a> ho\u1eb7c <a href=\"https:\/\/nxbkimdong.com.vn\/\" target=\"_blank\">Kim \u0110\u1ed3ng<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"review s\u00e1ch &quot;Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ea1o ra l\u1ee3i nhu\u1eadn&quot;\" width=\"1200\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/L3wtScxi-QI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Marketing_Trong_Cuoc_Cach_Mang_Cong_Nghe_40_Philip_Kotler\"><\/span><b>3. Marketing Trong Cu\u1ed9c C\u00e1ch M\u1ea1ng C\u00f4ng Ngh\u1ec7 4.0 (Philip Kotler)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch m\u00f4 t\u1ea3 c\u00e1c nguy\u00ean t\u1eafc marketing trong th\u1ebf k\u1ef7 21 v\u00e0 ch\u1ec9 ra c\u00e1ch c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua ti\u1ebfp th\u1ecb b\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1edbi \u2013 nh\u1eefng b\u00ed quy\u1ebft marketing phong c\u00e1ch 4.0.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cS\u00e1ch \u0111\u00e3 nh\u1eadn ch\u1eadm 1 ng\u00e0y nh\u01b0ng c\u00f3 tin nh\u1eafn b\u00e1o( H\u00e0i l\u00f2ng v\u1ec1 th\u1eddi gian v\u1eadn chuy\u1ec3n). S\u00e1ch \u0111\u1eb9p, n\u1ed9i dung s\u00e1ch ko \u0111\u01b0\u1ee3c nh\u01b0 mong \u0111\u1ee3i. Kh\u00f4ng c\u00f3 nhi\u1ec1u ki\u1ebfn th\u1ee9c \u00e1p d\u1ee5ng th\u1ef1c t\u1ebf, thi\u00ean v\u1ec1 gi\u1ea3i tr\u00ed h\u01a1n. C\u00e1m \u01a1n tiki( lu\u00f4n \u1ee7ng h\u1ed9 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c b\u1ea1n)\u201d &#8211; Ng\u00f4 Ch\u00ed D\u0169ng<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cQuy\u1ebfn s\u00e1ch kh\u00e1 c\u01a1 b\u1ea3n v\u00e0 d\u1ec5 hi\u1ec3u\u201d &#8211; Qu\u00e2n Vic<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/marketing-trong-cuoc-cach-mang-cong-nghe-40-p3551561.html\" target=\"_blank\">Tiki<\/a> ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Marketing-Trong-Cu%E1%BB%99c-C%C3%A1ch-M%E1%BA%A1ng-C%C3%B4ng-Ngh%E1%BB%87-4.0-i.142856269.3936548995\" target=\"_blank\">Shopee <\/a>ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/marketing-trong-cuoc-cach-mang-cong-nghe-4-0.html\" target=\"_blank\">Fahasa<\/a> ho\u1eb7c <a href=\"https:\/\/nxbkimdong.com.vn\/\" target=\"_blank\"> Kim \u0110\u1ed3ng <\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"MARKETING TRONG CU\u1ed8C C\u00c1CH M\u1ea0NG C\u00d4NG NGH\u1ec6 4.0 - Review s\u00e1ch hay nh\u1ea5t | VIETNAMBOOKS\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/CJIKziQ1qVU?start=29&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Content_Marketing_Trong_Ky_Nguyen_40_Alexander_Jutkowitz\"><\/span><b>4. Content Marketing Trong K\u1ef7 Nguy\u00ean 4.0 (Alexander Jutkowitz)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch n\u00e0y n\u00f3i v\u1ec1 c\u00e1ch l\u00e0m content marketing, \u0111i s\u00e2u v\u00e0o ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, nh\u1ea5t l\u00e0 trong m\u1ed9t th\u1eddi \u0111\u1ea1i m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang tr\u1edf n\u00ean ng\u00e0y c\u00e0ng th\u00f4ng minh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cM\u00ecnh m\u1edbi ti\u1ebfp c\u1eadn m\u1ea3ng n\u00e0y. V\u00e0 n\u00f3 cho m\u00ecnh bi\u1ebft c\u1ed1t l\u00f5i c\u1ee7a content trong th\u1eddi \u0111\u1ea1i n\u00e0y n\u00ean \u0111i theo h\u01b0\u1edbng n\u00e0o. N\u00f3 kh\u00f4ng ch\u1ec9 r\u00f5 cho b\u1ea1n t\u01b0\u1eddng b\u01b0\u1edbc nh\u01b0ng bao qu\u00e1t cho b\u1ea1n c\u00e1i m\u00e0 c\u1ea7n c\u1ea7n c\u00f3 \u0111\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u00ecm \u00fd t\u01b0\u1edfng hay g\u1ee3i \u00fd cho b\u1ea1n\u201d &#8211; Nguy\u1ec5n S\u01a1n T\u00f9ng<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng marketing l\u00e0 qu\u1ea3ng c\u00e1o, v\u00e0 qu\u1ea3ng c\u00e1o l\u00e0 n\u00f3i l\u00e1o. nh\u01b0ng marketing th\u1ef1c s\u1ef1 l\u00e0 c\u00e1ch m\u00e0 b\u1ea1n k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh cho kh\u00e1ch h\u00e0ng nghe. v\u00e0 quy\u1ec3n s\u00e1ch n\u00e0y \u0111\u00e3 gi\u00fap ch\u00fang ta hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch \u0111\u1ec3 vi\u1ebft ra nh\u1eefng content \u0111\u1eb9p m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c\u201d &#8211; Phan Huynh Xuan Thinh<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/content-marketing-trong-ky-nguyen-4-0-p11307128.html\" target=\"_blank\">Tiki<\/a> ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Content-Marketing-Trong-K%E1%BB%B7-Nguy%C3%AAn-4.0-i.142856269.18734256709\" target=\"_blank\">Shopee <\/a>ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/content-marketing-trong-ky-nguyen-4-0-404342.html\" target=\"_blank\">Fahasa<\/a> ho\u1eb7c <a href=\"https:\/\/nxbkimdong.com.vn\/\" target=\"_blank\">Kim \u0110\u1ed3ng<\/a><\/p>\n<div class=\"mceTemp\"><\/div>\n<p><iframe loading=\"lazy\" title=\"Review s\u00e1ch Content Marketing trong K\u1ef7 nguy\u00ean 4.0\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/lro5NKZo73s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Facebook_Marketing_40_MediaZ_Thanh_Bobber\"><\/span><b>5. Facebook Marketing 4.0 (MediaZ, Th\u00e0nh Bobber)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ph\u01b0\u01a1ng ph\u00e1p marketing ch\u00ednh th\u1ed1ng tr\u00ean Facebook c\u00f9ng v\u1edbi ph\u01b0\u01a1ng ph\u00e1p marketing th\u1eddi \u0111\u1ea1i 4.0 \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t trong ch\u00ednh nh\u1eefng chi\u1ebfn d\u1ecbch m\u00e0 b\u1ea1n th\u1ef1c hi\u1ec7n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cS\u00e1ch ok nh\u00e9. Ki\u1ebfn th\u1ee9c s\u1eafp x\u1ebfp \u1ed5n, h\u1ee3p v\u1edbi c\u1ea3 m\u1edbi l\u1eabn ng\u01b0\u1eddi mu\u1ed1n c\u1ee7ng c\u1ed1 ch\u1eafc ki\u1ebfn th\u1ee9c m\u00ecnh \u0111\u00e3 c\u00f3\u201d &#8211; Yen Nguyen<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTranh th\u1ee7 Tiki \u0111ang freeship Tiki Now n\u00ean ph\u1ea3i \u0111\u1eb7t v\u1ec1 lu\u00f4n, s\u00e1ch v\u1ec1 \u0111\u1ebfn tay c\u00f2n m\u1edbi c\u1ee9ng, c\u00f3 m\u00e0ng b\u1ecdc nilon s\u1ea1ch s\u1ebd. Gi\u1ea5y in r\u1ea5t ch\u1ea5t l\u01b0\u1ee3ng, s\u00e1ch d\u00e0y d\u1eb7n. M\u00ecnh m\u1edbi \u0111\u1ecdc \u0111\u01b0\u1ee3c c\u00f3 m\u1ea5y ch\u01b0\u01a1ng \u0111\u1ea7u th\u00f4i nh\u01b0ng ph\u1ea3i n\u00f3i l\u00e0 \u0111\u00e1ng \u0111\u1ed3ng ti\u1ec1n b\u00e1t g\u1ea1o th\u1eadt. S\u00e1ch c\u1eadp nh\u1eadt r\u1ea5t nhi\u1ec1u th\u00f4ng tin v\u00e0 xu h\u01b0\u1edbng m\u1edbi c\u1ee7a Facebook. S\u00e1ch bao h\u00e0m r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 m\u00e0 m\u00ecnh quan t\u00e2m \u0111\u1ec3 ch\u1ea1y chi\u1ebfn d\u1ecbch Facebook hi\u1ec7u qu\u1ea3 nh\u01b0 Content, Remarketing, Chatbot, Landing Page&#8230; Ngo\u00e0i ra cu\u1ed1i s\u00e1ch c\u00f2n c\u00f3 b\u1ea3ng thu\u1eadt ng\u1eef r\u1ea5t h\u1eefu d\u1ee5ng. C\u1ea3m \u01a1n Tiki, NXB v\u00e0 t\u00e1c gi\u1ea3 r\u1ea5t nhi\u1ec1u.\u201d &#8211; Thanh Lam<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/search?q=Facebook%20Marketing%205.0%20\" target=\"_blank\">Tiki <\/a>ho\u1eb7c <a href=\"https:\/\/shopee.vn\/mall\/search?keyword=facebook%20marketing%204.0\" target=\"_blank\">Shopee<\/a> ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/catalogsearch\/result\/?q=Facebook+Marketing+4.0\" target=\"_blank\">Fahasa<\/a> ho\u1eb7c <a href=\"https:\/\/nxbkimdong.com.vn\/\" target=\"_blank\">Kim \u0110\u1ed3ng<\/a><\/p>\n<figure id=\"attachment_4433\" aria-describedby=\"caption-attachment-4433\" style=\"width: 540px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4433 size-full\" src=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/10\/facebook-marketing-4.0-05-min.jpg\" alt=\"facebook-marketing-4.0-05-min\" width=\"550\" height=\"550\" srcset=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/10\/facebook-marketing-4.0-05-min.jpg 550w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/10\/facebook-marketing-4.0-05-min-300x300.jpg 300w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/10\/facebook-marketing-4.0-05-min-150x150.jpg 150w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-4433\" class=\"wp-caption-text\">\u1ea2nh: taiebook.club<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Marketing li\u00ean t\u1ee5c c\u1eadp nh\u1eadt, b\u1ea1n c\u0169ng ph\u1ea3i bi\u1ebfn m\u00ecnh th\u00e0nh m\u1ed9t h\u1ea1t nh\u00e2n n\u0103ng \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y. \u0110\u1eebng b\u1ecf qua nh\u1eefng cu\u1ed1n s\u00e1ch gi\u00fap b\u1ea1n l\u00e0m phong ph\u00fa th\u00eam v\u1ed1n k\u1ef9 n\u0103ng l\u00e0m ngh\u1ec1.\u00a0<\/span><\/p>\n<p style=\"text-align: right;\"><strong>Th\u00fay Hu\u1ec7 &amp; Th\u01b0\u01a1ng<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cu\u1ed9c c\u00e1ch m\u1ea1ng 4.0 m\u1edf ra k\u1ec9 nguy\u00ean m\u1edbi cho ng\u00e0nh Marketing: d\u1ecbch chuy\u1ec3n t\u1eeb truy\u1ec1n th\u1ed1ng sang c\u00f4ng ngh\u1ec7 s\u1ed1, thu\u1eadt ng\u1eef Digital Marketing c\u0169ng t\u1eeb \u0111\u00f3 m\u00e0 ra<\/p>\n","protected":false},"author":9,"featured_media":4434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59],"tags":[37],"_links":{"self":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts\/4429"}],"collection":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/comments?post=4429"}],"version-history":[{"count":14,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts\/4429\/revisions"}],"predecessor-version":[{"id":27575,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts\/4429\/revisions\/27575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/media\/4434"}],"wp:attachment":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/media?parent=4429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/categories?post=4429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/tags?post=4429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}