{"id":4102,"date":"2021-10-03T21:14:26","date_gmt":"2021-10-03T14:14:26","guid":{"rendered":"https:\/\/tusachtiasang.org\/?p=4102"},"modified":"2023-09-22T07:41:04","modified_gmt":"2023-09-22T00:41:04","slug":"sach-kinh-doanh-hay-nhat","status":"publish","type":"post","link":"https:\/\/tusachtiasang.org\/sach-kinh-doanh-hay-nhat\/","title":{"rendered":"Top 5 cu\u1ed1n s\u00e1ch hay nh\u1ea5t v\u1ec1 kinh doanh trong th\u1eddi \u0111\u1ea1i m\u1edbi"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kinh doanh c\u00f3 g\u00ec? L\u1eadp nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o cho hi\u1ec7u qu\u1ea3? Chi\u1ebfn l\u01b0\u1ee3c Marketing, Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng l\u00e0 g\u00ec? S\u1ef1 c\u1ea1nh tranh trong kinh doanh c\u00f3 kh\u1eafc nghi\u1ec7t nh\u01b0 t\u01b0\u1edfng t\u01b0\u1ee3ng hay kh\u00f4ng?\u00a0<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/tusachtiasang.org\/nhung-cuon-sach-ve-kinh-doanh\/\" target=\"_blank\" rel=\"noopener\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;T\u00ecm hi\u1ec3u t\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 kinh doanh th\u00f4ng qua 6 cu\u1ed1n s\u00e1ch d\u01b0\u1edbi \u0111\u00e2y&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:833,&quot;3&quot;:{&quot;1&quot;:0},&quot;9&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0}\">T\u00ecm hi\u1ec3u t\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 kinh doanh th\u00f4ng qua 6 cu\u1ed1n s\u00e1ch d\u01b0\u1edbi \u0111\u00e2y<\/span><\/a><\/li>\n<li><a href=\"https:\/\/tusachtiasang.org\/sach-ve-kinh-doanh-online\/\" target=\"_blank\" rel=\"noopener\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;5 cu\u1ed1n s\u00e1ch hay v\u1ec1 kinh doanh online h\u1eefu \u00edch&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:833,&quot;3&quot;:{&quot;1&quot;:0},&quot;9&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0}\">5 cu\u1ed1n s\u00e1ch hay v\u1ec1 kinh doanh online h\u1eefu \u00edch<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u1ea5t c\u1ea3 nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean s\u1ebd ph\u1ea7n n\u00e0o \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p th\u00f4ng qua 5 cu\u1ed1n s\u00e1ch hay nh\u1ea5t v\u1ec1 kinh doanh, b\u1eaft k\u1ecbp s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1eddi \u0111\u1ea1i m\u00e0 m\u00ecnh \u0111\u00e3 tuy\u1ec3n ch\u1ecdn \u0111\u1ec3 g\u1eedi \u0111\u1ebfn b\u1ea1n \u0111\u1ecdc ngay sau \u0111\u00e2y.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Danh s&aacute;ch<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-662c0c45b2943\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-662c0c45b2943\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tusachtiasang.org\/sach-kinh-doanh-hay-nhat\/#1_Nhung_Cuoc_Phieu_Luu_Trong_Kinh_Doanh_John_Brooks\" title=\"1. Nh\u1eefng Cu\u1ed9c Phi\u00eau L\u01b0u Trong Kinh Doanh (John Brooks)\">1. Nh\u1eefng Cu\u1ed9c Phi\u00eau L\u01b0u Trong Kinh Doanh (John Brooks)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tusachtiasang.org\/sach-kinh-doanh-hay-nhat\/#2_Marketing_Gioi_Phai_Kiem_Duoc_Tien_Sergio_Zyman\" title=\"2. Marketing Gi\u1ecfi Ph\u1ea3i Ki\u1ebfm \u0110\u01b0\u1ee3c Ti\u1ec1n (Sergio Zyman)\">2. Marketing Gi\u1ecfi Ph\u1ea3i Ki\u1ebfm \u0110\u01b0\u1ee3c Ti\u1ec1n (Sergio Zyman)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tusachtiasang.org\/sach-kinh-doanh-hay-nhat\/#3_Khoi_nghiep_Tinh_gon_Eric_Ries\" title=\"3. Kh\u1edfi nghi\u1ec7p Tinh g\u1ecdn (Eric Ries)\">3. Kh\u1edfi nghi\u1ec7p Tinh g\u1ecdn (Eric Ries)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tusachtiasang.org\/sach-kinh-doanh-hay-nhat\/#4_Tang_truong_dot_pha_Morgan_Brown_Sean_Ellis\" title=\"4. T\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 (Morgan Brown, Sean Ellis)\u00a0\">4. T\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 (Morgan Brown, Sean Ellis)\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tusachtiasang.org\/sach-kinh-doanh-hay-nhat\/#5_Chien_luoc_Dai_duong_xanh_WChan_Kim_Renee_Mauborgne\" title=\"5. Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh (W.Chan Kim, Ren\u00e9e Mauborgne)\">5. Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh (W.Chan Kim, Ren\u00e9e Mauborgne)<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Nhung_Cuoc_Phieu_Luu_Trong_Kinh_Doanh_John_Brooks\"><\/span><b>1. Nh\u1eefng Cu\u1ed9c Phi\u00eau L\u01b0u Trong Kinh Doanh (John Brooks)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng Cu\u1ed9c Phi\u00eau L\u01b0u Trong Kinh Doanh l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00e0 h\u1ea5p d\u1eabn v\u1ec1 \u0111\u1eddi s\u1ed1ng t\u00e0i ch\u00ednh v\u00e0 kinh doanh. C\u00e1c c\u00e2u chuy\u1ec7n v\u1ec1 ph\u1ed1 Wall khi\u1ebfn h\u1ea7u h\u1ebft ng\u01b0\u1eddi \u0111\u1ecdc ng\u1ea1c nhi\u00ean v\u00ec ch\u00fang ho\u00e0n to\u00e0n b\u1ecf \u0111i t\u00ednh kh\u00f4 khan v\u00e0 nghi\u00eam t\u00fac th\u01b0\u1eddng th\u1ea5y. Thay v\u00e0o \u0111\u00f3, ta ng\u1ee1 m\u00ecnh \u0111ang xem m\u1ed9t b\u1ed9 phim truy\u1ec1n h\u00ecnh d\u00e0i t\u1eadp v\u1ec1 \u201ccu\u1ed9c phi\u00eau l\u01b0u\u201d m\u1ea1o hi\u1ec3m c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n m\u00e1u m\u1eb7t gi\u1eefa m\u1ed9t th\u1ebf gi\u1edbi t\u00e0i ch\u00ednh m\u01b0u toan v\u00e0 \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cT\u00f4i \u0111\u00e3 c\u00f3 m\u1ed9t th\u1eddi gian tuy\u1ec7t v\u1eddi khi \u0111\u1ecdc cu\u1ed1n s\u00e1ch n\u00e0y. Gi\u1ed1ng nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i tr\u01b0\u1edbc \u0111\u00e2y, t\u00f4i kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng c\u00f3 h\u1ecdc. T\u00f4i ch\u1ec9 c\u00f3 GED. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng ng\u0103n c\u1ea3n t\u00f4i t\u00ecm hi\u1ec3u v\u00e0 y\u00eau th\u00edch cu\u1ed1n s\u00e1ch n\u00e0y. T\u00f4i \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u v\u00e0 phong c\u00e1ch c\u1ee7a c\u00e1c t\u00e1c gi\u1ea3 khi\u1ebfn t\u00f4i lu\u00f4n ch\u00fa \u00fd. T\u00f4i hy v\u1ecdng b\u1ea1n vui.\u201d &#8211; Rick Rowland\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cJohn Brooks k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n m\u00e0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi. \u0110\u01b0\u1ee3c vi\u1ebft chi ti\u1ebft v\u00e0 th\u00fa v\u1ecb.C\u00f3 12 c\u00e2u chuy\u1ec7n kh\u00e1c nhau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecdc ri\u00eang nh\u01b0 t\u00f4i \u0111\u00e3 bi\u1ebft h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p\u201d &#8211; Denar<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/nhung-cuoc-phieu-luu-trong-kinh-doanh-p712741.html\" target=\"_blank\">Tiki <\/a>ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Nh%E1%BB%AFng-Cu%E1%BB%99c-Phi%C3%AAu-L%C6%B0u-Trong-Kinh-Doanh-i.142856269.6436486767\" target=\"_blank\">Shopee<\/a> ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/nhung-cuoc-phieu-luu-trong-kinh-doanh.html\" target=\"_blank\">Fahasa<\/a>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Nh\u1eefng Cu\u1ed9c Phi\u00eau L\u01b0u Trong Kinh Doanh\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/2IqhtlGYhrw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Marketing_Gioi_Phai_Kiem_Duoc_Tien_Sergio_Zyman\"><\/span><b>2. Marketing Gi\u1ecfi Ph\u1ea3i Ki\u1ebfm \u0110\u01b0\u1ee3c Ti\u1ec1n (Sergio Zyman)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing gi\u1ecfi ph\u1ea3i ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n cho b\u1ea1n nhi\u1ec1u case b\u00e0i h\u1ecdc h\u1eefu \u00edch kh\u00f4ng ch\u1ec9 g\u00f3i g\u1ecdn trong Coca v\u00e0 Pepsi m\u00e0 c\u00f2n nh\u1eefng chi\u1ebfn d\u1ecbch l\u1edbn m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ho\u1eb7c gi\u1ea3i quy\u1ebft nh\u1eefng kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng\u2026 v\u00e0 nhi\u1ec1u h\u01a1n th\u1ebf n\u1eefa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cQuy\u1ec3n s\u00e1ch kh\u00f4ng ch\u1ec9 n\u00f3i v\u1ec1 marketing m\u00e0 c\u00f2n h\u01a1n th\u1ebf n\u1eefa, b\u1ea1n kh\u00f4ng ng\u1eebng ngh\u1ec9 trong c\u00f4ng vi\u1ec7c m\u00e0 c\u00f2n c\u1ea3 v\u1edbi b\u1ea3n th\u00e2n: &#8220;B\u1ea1n ph\u1ea3i nh\u00ecn v\u00e0o m\u00f4i tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i nh\u01b0 nh\u00ecn v\u00e0o m\u1ed9t m\u00f4i tr\u01b0\u1eddng m\u1edbi m\u00e0 b\u1ea1n \u0111ang s\u1ed1ng, v\u00e0 b\u1ea1n ph\u1ea3i ph\u1ea5n \u0111\u1ea5u \u0111\u1ec3 s\u00e1ng t\u1ea1o, s\u00e1ng ch\u1ebf v\u00e0 t\u0103ng tr\u01b0\u1edfng\u201d &#8211; Xo\u00e1 Tk<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cM\u1ed9t cu\u1ed1n s\u00e1ch \u0111\u1ee7 hay cho nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c Mkt n\u00f3i ri\u00eang v\u00e0 kinh t\u1ebf n\u00f3i chung. V\u1ec1 m\u1eabu m\u00e3 v\u00e0 b\u1ed1 c\u1ee5c s\u1eafp x\u1ebfp n\u1ed9i dung c\u1ee7a s\u00e1ch th\u00ec kh\u00e1 logic, d\u1eabn d\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc. Cu\u1ed1n s\u00e1ch v\u1edbi n\u1ed9i dung \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 kh\u01a1i g\u1ee3i \u0111\u01b0\u1ee3c cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng suy ngh\u0129 v\u1ec1 c\u00e1c kh\u00eda c\u1ea1nh c\u0169ng nh\u01b0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a nh\u1eefng \u00f4ng l\u1edbn. S\u00e1ch v\u1ec1 tay th\u00ec g\u00f3c c\u1ee7a s\u00e1ch c\u00f3 h\u01a1i b\u1ecb \u201c th\u01b0\u01a1ng \u201c nh\u1eb9 do qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n, nh\u01b0ng \u0111i\u1ec1u n\u00e0y l\u00e0 kh\u00f3 tr\u00e1nh kh\u1ecfi.\u201d &#8211; Cao \u0110\u1eafc Chi\u1ebfn<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/marketing-gioi-phai-kiem-duoc-tien-the-end-of-marketing-as-we-know-it-p5112975.htm\" target=\"_blank\">Tiki<\/a> ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Marketing-Gi%E1%BB%8Fi-Ph%E1%BA%A3i-Ki%E1%BA%BFm-%C4%90%C6%B0%E1%BB%A3c-Ti%E1%BB%81n-The-End-Of-Marketing-As-We-Know-It-i.157447999.6347405719\" target=\"_blank\">Shopee<\/a> ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/marketing-gioi-phai-kiem-duoc-tien-the-end-of-marketing-as-we-know-it-tai-ban-2021.html\" target=\"_blank\">Fahasa<\/a>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Review S\u00e1ch Marketing Gi\u1ecfi Ph\u1ea3i Ki\u1ebfm \u0110\u01b0\u1ee3c Ti\u1ec1n - G\u00f3c Nh\u00ecn V\u00f4 C\u00f9ng S\u00e2u S\u1eafc V\u1ec1 Marketing | Revisach\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/gNqEn8QGptA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Khoi_nghiep_Tinh_gon_Eric_Ries\"><\/span><b>3. Kh\u1edfi nghi\u1ec7p Tinh g\u1ecdn (Eric Ries)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kh\u1edfi Nghi\u1ec7p Tinh G\u1ecdn cung c\u1ea5p cho ch\u00fang ta ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn khoa h\u1ecdc \u0111\u1ec3 t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng trong th\u1eddi \u0111\u1ea1i m\u00e0 c\u00e1c c\u00f4ng ty c\u1ea7n \u0111\u1ed5i m\u1edbi h\u01a1n bao gi\u1edd h\u1ebft.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCu\u1ed1n s\u00e1ch hay h\u01a1n nhi\u1ec1u so v\u1edbi t\u00f4i mong \u0111\u1ee3i. Eric gi\u1ea3i th\u00edch v\u1ec1 t\u01b0 duy v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 c\u00e1ch \u0111i\u1ec1u h\u00e0nh m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p, v\u00e0 anh \u1ea5y ho\u00e0n to\u00e0n c\u00f3 l\u00fd. T\u00f4i ngh\u0129 r\u1eb1ng t\u00f4i bi\u1ebft c\u00e1c kh\u00e1i ni\u1ec7m nh\u01b0 h\u1ecdc t\u1eadp \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c th\u1ef1c v\u00e0 tri\u1ec3n khai li\u00ean t\u1ee5c, nh\u01b0ng \u0111\u1ecdc h\u1ebft cu\u1ed1n s\u00e1ch n\u00e0y th\u1ef1c s\u1ef1 c\u1ee7ng c\u1ed1 nh\u1eefng \u00fd t\u01b0\u1edfng n\u00e0y trong \u0111\u1ea7u t\u00f4i. Nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y th\u1ef1c s\u1ef1 \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u00f4i hy v\u1ecdng m\u00ecnh c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng trong l\u1ea7n kh\u1edfi nghi\u1ec7p ti\u1ebfp theo c\u1ee7a m\u00ecnh.\u201d &#8211; David<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cKh\u1ed1i x\u00e2y d\u1ef1ng cho c\u00e1c doanh nh\u00e2n. C\u00e1c kh\u00e1i ni\u1ec7m \u0111\u01a1n gi\u1ea3n nh\u01b0ng c\u00f3 t\u00ednh \u1ee9ng d\u1ee5ng cao.\u201d &#8211; Bulent Duagi<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/khoi-nghiep-tinh-gon-the-lean-startup-tai-ban-p90056907.html\" target=\"_blank\">Tiki<\/a> ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Kh%E1%BB%9Fi-Nghi%E1%BB%87p-Tinh-G%E1%BB%8Dn-The-Lean-Startup-(T%C3%A1i-B%E1%BA%A3n-2021)-i.142856269.19523326097\" target=\"_blank\">Shopee<\/a> ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/khoi-nghiep-tinh-gon-tb2021.html\" target=\"_blank\">Fahasa<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Review S\u00e1ch Kh\u1edfi Nghi\u1ec7p Tinh G\u1ecdn - L\u1ed1i \u0110i M\u1edbi Cho T\u01b0 Duy Kh\u1edfi Nghi\u1ec7p | Revisach\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/IQwQTzSd-18?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Tang_truong_dot_pha_Morgan_Brown_Sean_Ellis\"><\/span><b>4. T\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 (Morgan Brown, Sean Ellis)\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">T\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 ch\u00ednh x\u00e1c l\u00e0 cu\u1ed1n s\u1ed5 tay th\u1ef1c h\u00e0nh t\u1eebng b\u01b0\u1edbc m\u1ed9t, d\u1ec5 ti\u1ebfp c\u1eadn v\u1ec1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng b\u1edfi b\u1ea5t k\u1ef3 nh\u00f3m, ph\u00f2ng ban, c\u00f4ng ty n\u00e0o c\u1ee7a b\u1ea5t k\u1ef3 ng\u00e0nh n\u00e0o, m\u1ed9t gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o tr\u00ean b\u01b0\u1edbc \u0111\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cS\u00e1ch g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng d\u00e0nh cho growth hackers v\u1edbi c\u00e1c case studies v\u00e0 frameworks chi ti\u1ebft cho vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7.\u201d &#8211; Hi\u1ebfu L\u00ea<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCu\u1ed1n n\u00e0y \u0111\u1ecdc b\u1ea1n s\u1ebd t\u00ecm ra m\u00f4 h\u00ecnh t\u0103ng tr\u01b0\u1edfng cho m\u00ecnh\u201d &#8211; L\u00ea V\u0103n Duy<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/tang-truong-dot-pha-p48362507.html\" target=\"_blank\">Tiki<\/a> ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-T%C4%83ng-Tr%C6%B0%E1%BB%9Fng-%C4%90%E1%BB%99t-Ph%C3%A1-i.142856269.3150853005\" target=\"_blank\">Shopee<\/a> ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/tang-truong-dot-pha.html\" target=\"_blank\">Fahasa<\/a>.<\/p>\n<figure id=\"attachment_4107\" aria-describedby=\"caption-attachment-4107\" style=\"width: 630px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4107 size-full\" src=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/10\/tang-truong-dot-pha-4-min.png\" alt=\"tang-truong-dot-pha-4-min\" width=\"640\" height=\"360\" srcset=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/10\/tang-truong-dot-pha-4-min.png 640w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/10\/tang-truong-dot-pha-4-min-300x169.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-4107\" class=\"wp-caption-text\">\u1ea2nh: ictvietnam.vn<\/figcaption><\/figure>\n<figure id=\"attachment_5374\" aria-describedby=\"caption-attachment-5374\" style=\"width: 1014px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5374 size-large\" src=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/10\/c4.2-tang-truong-dot-pha-min-1024x1024.png\" alt=\"c4.2-tang-truong-dot-pha-min\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/10\/c4.2-tang-truong-dot-pha-min.png 1024w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/10\/c4.2-tang-truong-dot-pha-min-300x300.png 300w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/10\/c4.2-tang-truong-dot-pha-min-150x150.png 150w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/10\/c4.2-tang-truong-dot-pha-min-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-5374\" class=\"wp-caption-text\">\u1ea2nh: shopee.vn<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"5_Chien_luoc_Dai_duong_xanh_WChan_Kim_Renee_Mauborgne\"><\/span><b>5. Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh (W.Chan Kim, Ren\u00e9e Mauborgne)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u1ec3 l\u00e0m cho cu\u1ed9c c\u1ea1nh tranh tr\u1edf n\u00ean v\u00f4 ngh\u0129a v\u00e0 v\u1ea1ch ra c\u00e1c nguy\u00ean t\u1eafc v\u00e0 c\u00f4ng c\u1ee5 m\u00e0 b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra v\u00e0 n\u1eafm b\u1eaft \u0111\u1ea1i d\u01b0\u01a1ng xanh c\u1ee7a ri\u00eang h\u1ecd. M\u1ed9t t\u00e1c ph\u1ea9m mang t\u00ednh b\u01b0\u1edbc ngo\u1eb7t l\u00e0m thay \u0111\u1ed5i t\u01b0 duy truy\u1ec1n th\u1ed1ng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cT\u1ea5t c\u1ea3 nh\u1eefng nh\u1eadn x\u00e9t \/ ph\u00ea b\u00ecnh tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a t\u00f4i \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn trong 2 ph\u1ea7n ph\u1ee5 l\u1ee5c \u1edf cu\u1ed1i cu\u1ed1n s\u00e1ch n\u00ean n\u00f3 kh\u1eb3ng \u0111\u1ecbnh nh\u1eefng gi\u1ea3 \u0111\u1ecbnh c\u1ee7a t\u00f4i kh\u00e1 hay. T\u00f4i tin r\u1eb1ng anh \u1ea5y \u0111\u00e3 t\u1ef1 t\u1ea1o cho m\u00ecnh m\u1ed9t doanh nghi\u1ec7p t\u01b0 v\u1ea5n \u0111\u1ea1i d\u01b0\u01a1ng xanh v\u00e0 cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 kh\u1edfi \u0111\u1ea7u c\u1ee7a n\u00f3? Ngo\u00e0i nh\u1eefng l\u1eddi khuy\u00ean ch\u00ednh tr\u1ecb c\u1ee7a Machiaveli, m\u1ecdi th\u1ee9 kh\u00e1c \u0111\u1ec1u xoay quanh m\u1ed9t c\u1ee5m t\u1eeb h\u1ea5p d\u1eabn v\u00e0 \u0111\u00f3 d\u01b0\u1eddng nh\u01b0 l\u00e0 th\u00f4ng \u0111i\u1ec7p ch\u00ednh c\u1ee7a anh \u1ea5y. Ph\u1ea7n c\u00f2n l\u1ea1i l\u00e0 l\u00fd thuy\u1ebft c\u0169 trong m\u00e0u s\u1eafc m\u1edbi.\u201d &#8211; Sotiris Makrygiannis<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch c\u1ea7n thi\u1ebft cho b\u1ea5t k\u1ef3 doanh nh\u00e2n n\u00e0o mu\u1ed1n c\u1ea1nh tranh trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng. Qu\u00e1 nhi\u1ec1u c\u00f4ng ty kh\u1edfi nghi\u1ec7p th\u1ea5t b\u1ea1i v\u00ec nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u1ed1 g\u1eafng c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c c\u00f4ng ty l\u00e2u \u0111\u1eddi \u0111ang th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng. Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch v\u1ec1 vi\u1ec7c t\u00ecm ki\u1ebfm th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n.\u201d &#8211; Mario Tomic<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/chien-luoc-dai-duong-xanh-bia-cung-p76200813.html\" target=\"_blank\">Tiki<\/a> ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Blue-Ocean-Strategy-Chi%E1%BA%BFn-L%C6%B0%E1%BB%A3c-%C4%90%E1%BA%A1i-D%C6%B0%C6%A1ng-Xanh-(B%C3%ACa-C%E1%BB%A9ng)-i.142856269.6780026813\" target=\"_blank\">Shopee <\/a>ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/blue-ocean-strategy-chien-luoc-dai-duong-xanh-bia-cung.html\" target=\"_blank\">Fahasa<\/a>.<\/p>\n<p><iframe loading=\"lazy\" title=\"[T\u00f3m t\u1eaft s\u00e1ch] CHI\u1ebeN L\u01af\u1ee2C \u0110\u1ea0I D\u01af\u01a0NG XANH - Renee Mauborgne &amp; W. Chan Kim| S\u00e1ch Kinh Doanh\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/lv7HTk8nSno?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li><a href=\"https:\/\/tusachtiasang.org\/sach-ve-google\/\" target=\"_blank\" rel=\"noopener\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;5 cu\u1ed1n s\u00e1ch hay v\u1ec1 Google t\u1ea1o ngu\u1ed3n c\u1ea3m h\u1ee9ng cho b\u1ea1n \u0111\u1ecdc&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:833,&quot;3&quot;:{&quot;1&quot;:0},&quot;9&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0}\">5 cu\u1ed1n s\u00e1ch hay v\u1ec1 Google t\u1ea1o ngu\u1ed3n c\u1ea3m h\u1ee9ng cho b\u1ea1n \u0111\u1ecdc<\/span><\/a><\/li>\n<li><a href=\"https:\/\/tusachtiasang.org\/sach-ve-kinh-te\/\" target=\"_blank\" rel=\"noopener\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Top 5 cu\u1ed1n s\u00e1ch kinh t\u1ebf hay c\u1ea7n c\u00f3 trong t\u1ee7 s\u00e1ch c\u1ee7a b\u1ea1n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:833,&quot;3&quot;:{&quot;1&quot;:0},&quot;9&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0}\">Top 5 cu\u1ed1n s\u00e1ch kinh t\u1ebf hay c\u1ea7n c\u00f3 trong t\u1ee7 s\u00e1ch c\u1ee7a b\u1ea1n<\/span><\/a><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><strong>Kim Chi &amp; Th\u01b0\u01a1ng\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kinh doanh c\u00f3 g\u00ec? L\u1eadp nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o cho hi\u1ec7u qu\u1ea3? Chi\u1ebfn l\u01b0\u1ee3c Marketing, Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng l\u00e0 g\u00ec? S\u1ef1 c\u1ea1nh tranh trong kinh doanh c\u00f3 kh\u1eafc nghi\u1ec7t<\/p>\n","protected":false},"author":9,"featured_media":4104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59],"tags":[35,43],"_links":{"self":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts\/4102"}],"collection":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/comments?post=4102"}],"version-history":[{"count":13,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts\/4102\/revisions"}],"predecessor-version":[{"id":27024,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts\/4102\/revisions\/27024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/media\/4104"}],"wp:attachment":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/media?parent=4102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/categories?post=4102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/tags?post=4102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}