{"id":3567,"date":"2021-09-20T20:46:24","date_gmt":"2021-09-20T13:46:24","guid":{"rendered":"https:\/\/tusachtiasang.org\/?p=3567"},"modified":"2023-09-23T16:11:27","modified_gmt":"2023-09-23T09:11:27","slug":"sach-ve-google","status":"publish","type":"post","link":"https:\/\/tusachtiasang.org\/sach-ve-google\/","title":{"rendered":"5 cu\u1ed1n s\u00e1ch hay v\u1ec1 Google t\u1ea1o ngu\u1ed3n c\u1ea3m h\u1ee9ng cho b\u1ea1n \u0111\u1ecdc"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">5 cu\u1ed1n s\u00e1ch hay v\u1ec1 Google sau \u0111\u00e2y s\u1ebd \u0111\u01b0a b\u1ea1n v\u00e0o m\u1ed9t cu\u1ed9c h\u00e0nh tr\u00ecnh th\u00fa v\u1ecb t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u ti\u00ean Google \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1edbi tr\u1ee5 s\u1edf nh\u1ecf v\u1edbi nh\u1eefng con ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i, \u0111\u1ea7y s\u00e1ng t\u1ea1o v\u00e0 nhi\u1ec7t huy\u1ebft cho \u0111\u1ebfn tr\u1edf th\u00e0nh \u0111\u1ebf ch\u1ebf kh\u1ed5ng l\u1ed3 \u1ea3nh h\u01b0\u1edfng c\u1ef1c l\u1edbn t\u1edbi c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn th\u00f4ng tin c\u1ee7a g\u1ea7n 7 t\u1ef7 con ng\u01b0\u1eddi tr\u00ean tr\u00e1i \u0111\u1ea5t.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Danh s&aacute;ch<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-662d84e69841c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-662d84e69841c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tusachtiasang.org\/sach-ve-google\/#1_Work_Rules_%E2%80%93_Quy_Tac_Cua_Google_Laszlo_Bock\" title=\"1. Work Rules! \u2013 Quy T\u1eafc C\u1ee7a Google (Laszlo Bock)\">1. Work Rules! \u2013 Quy T\u1eafc C\u1ee7a Google (Laszlo Bock)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tusachtiasang.org\/sach-ve-google\/#2_Noi_Soi_Google_Steven_Levy\" title=\"2. N\u1ed9i Soi Google (Steven Levy)\">2. N\u1ed9i Soi Google (Steven Levy)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tusachtiasang.org\/sach-ve-google\/#3_Google_Shopping_MediaZ\" title=\"3. Google Shopping (MediaZ)\">3. Google Shopping (MediaZ)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tusachtiasang.org\/sach-ve-google\/#4_Bung_no_doanh_so_voi_Google_Ads_MediaZ\" title=\"4. B\u00f9ng n\u1ed5 doanh s\u1ed1 v\u1edbi Google Ads (MediaZ)\">4. B\u00f9ng n\u1ed5 doanh s\u1ed1 v\u1edbi Google Ads (MediaZ)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tusachtiasang.org\/sach-ve-google\/#5_Google_%E2%80%93_Cach_Quan_Tri_Mot_Cong_Ty_Sang_Tao_Eric_Schmidt_Jonathan_Rosenberg_Alan_Eagle\" title=\"5. Google &#8211; C\u00e1ch Qu\u1ea3n Tr\u1ecb M\u1ed9t C\u00f4ng Ty S\u00e1ng T\u1ea1o (Eric Schmidt, Jonathan Rosenberg, Alan Eagle)\">5. Google &#8211; C\u00e1ch Qu\u1ea3n Tr\u1ecb M\u1ed9t C\u00f4ng Ty S\u00e1ng T\u1ea1o (Eric Schmidt, Jonathan Rosenberg, Alan Eagle)<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Work_Rules_%E2%80%93_Quy_Tac_Cua_Google_Laszlo_Bock\"><\/span><strong>1. Work Rules! \u2013 Quy T\u1eafc C\u1ee7a Google (Laszlo Bock)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch g\u1ed3m nh\u1eefng \u0111i\u1ec1u th\u00fa v\u1ecb v\u1ec1 c\u00e1ch th\u1ee9c t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u00ecm ki\u1ebfm, ph\u00e1t tri\u1ec3n v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u1ef1 do, s\u00e1ng t\u1ea1o v\u00e0 vui v\u1ebb. B\u00ed m\u1eadt v\u1ec1 th\u00e0nh c\u00f4ng c\u1ee7a Google trong nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00e2n r\u1ed9ng trong c\u00e1c t\u1ed5 ch\u1ee9c l\u1edbn nh\u1ecf, d\u00e0nh cho c\u1ea3 nh\u00e2n vi\u00ean b\u00ecnh th\u01b0\u1eddng v\u00e0 c\u00e1c CEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cT\u00f4i ngh\u0129 \u0111\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch c\u1ea7n ph\u1ea3i \u0111\u1ecdc \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 nh\u00e0 l\u00e3nh \u0111\u1ea1o n\u00e0o trong m\u1ed9t doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i. Google \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u ngay c\u1ea3 trong c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u0169ng nh\u01b0 c\u00e1ch h\u1ecd \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty v\u00e0 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a c\u1ee7a h\u1ecd, v\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t t\u00e0i kho\u1ea3n kh\u00e1 chi ti\u1ebft v\u1ec1 c\u00e1ch h\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n v\u0103n h\u00f3a \u1ea5n t\u01b0\u1ee3ng v\u00e0 \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi m\u1ed9t ng\u01b0\u1eddi hi\u1ec3u bi\u1ebft &#8211; tr\u01b0\u1edfng ph\u00f2ng nh\u00e2n s\u1ef1 c\u1ee7a h\u1ecd. T\u00f4i h\u01a1i ng\u1ea1c nhi\u00ean khi anh \u1ea5y k\u1ec3 nhi\u1ec1u nh\u01b0 anh \u1ea5y \u0111\u00e3 n\u00f3i &#8211; nh\u01b0ng t\u00f4i cho r\u1eb1ng n\u00f3 s\u1ebd ch\u1ec9 gi\u00fap \u00edch cho vi\u1ec7c tuy\u1ec3n d\u1ee5ng.\u201d &#8211; Otis Chandler<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cKh\u00f4ng nghi ng\u1edd g\u00ec n\u1eefa, \u0111\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch gi\u00e1 tr\u1ecb nh\u1ea5t m\u00e0 t\u00f4i \u0111\u00e3 \u0111\u1ecdc trong n\u0103m nay. \u0110i th\u1eb3ng \u0111\u1ebfn gi\u00e1 s\u00e1ch &#8220;ph\u1ea3i \u0111\u1ecdc&#8221; c\u1ee7a t\u00f4i, m\u00e0 t\u00f4i li\u00ean t\u1ee5c gi\u1edbi thi\u1ec7u cho nh\u1eefng ng\u01b0\u1eddi m\u00e0 t\u00f4i bi\u1ebft. \u0110\u1ed1i v\u1edbi t\u00f4i, cu\u1ed1n s\u00e1ch n\u00e0y kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i n\u00f3i v\u1ec1 Google, hay b\u1ed9 ph\u1eadn nh\u00e2n s\u1ef1. Cu\u1ed1n s\u00e1ch n\u00e0y vi\u1ebft v\u1ec1 c\u00e1ch s\u1ed1ng l\u00e0nh m\u1ea1nh v\u00e0 nh\u00e2n v\u0103n h\u00e0ng ng\u00e0y. H\u01a1n n\u1eefa, nhi\u1ec1u \u00fd t\u01b0\u1edfng trong cu\u1ed1n s\u00e1ch n\u00e0y ch\u1ec9 n\u1eb1m \u0111\u00f3 v\u00e0 c\u1ea7u xin \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n!\u201d &#8211; Lukasz Nalepa<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/quy-tac-cua-google-tai-ban-2018-p1525327.html\" target=\"_blank\">Tiki <\/a>ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Quy-t%E1%BA%AFc-l%C3%A0m-vi%E1%BB%87c-c%E1%BB%A7a-Google-i.408127245.11406703279\" target=\"_blank\">Shopee <\/a>ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/catalogsearch\/result\/?q=Work+Rules%21+%E2%80%93+Quy+T%E1%BA%AFc+C%E1%BB%A7a+Google\" target=\"_blank\">Fahasa<\/a> ho\u1eb7c <a href=\"https:\/\/nxbkimdong.com.vn\/\" target=\"_blank\">Kim \u0110\u1ed3ng<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Review s\u00e1ch Quy T\u1eafc C\u1ee7a Google - Work Rules\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/eghm-HgR5Aw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Noi_Soi_Google_Steven_Levy\"><\/span><strong>2. N\u1ed9i Soi Google (Steven Levy)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cN\u1ed9i soi Google\u201d \u0111\u01b0a b\u1ea1n tr\u1edf l\u1ea1i nh\u1eefng ng\u00e0y \u0111\u1ea7u ti\u00ean Google \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1edbi tr\u1ee5 s\u1edf nh\u1ecf v\u1edbi nh\u1eefng con ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i, \u0111\u1ea7y s\u00e1ng t\u1ea1o v\u00e0 nhi\u1ec7t huy\u1ebft. T\u1eeb xu\u1ea5t ph\u00e1t \u0111i\u1ec3m \u0111\u00f3 t\u00e1c gi\u1ea3 Steven Levy s\u1ebd \u0111\u01b0a b\u1ea1n qua m\u1ed9t cu\u1ed9c h\u00e0nh tr\u00ecnh th\u00fa v\u1ecb \u0111\u1ea7y \u1eafp nh\u1eefng t\u00ecnh ti\u1ebft h\u1ea5p d\u1eabn v\u00e0 b\u1ea5t ng\u1edd, c\u00e1 t\u00ednh, \u0111\u1eadm ch\u1ea5t Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTh\u1eadt s\u1ef1 l\u00e0 m\u1ed9t ng\u00e0y hi\u1ebfm hoi m\u00e0 t\u00f4i kh\u00f4ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a Google, v\u1edbi \u0111i\u1ec7n tho\u1ea1i Android c\u1ee7a t\u00f4i v\u00e0 t\u00ecm ki\u1ebfm v\u00e0 b\u1ea3n \u0111\u1ed3, Gmail v\u00e0 Google Documents v\u00e0 b\u00e2y gi\u1edd l\u00e0 Google+, v\u00e0 t\u00f4i l\u00e0m vi\u1ec7c cho m\u1ed9t c\u00f4ng ty cung c\u1ea5p s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i qua internet, v\u00ec v\u1eady t\u00f4i \u0111\u00e3 t\u00ecm th\u1ea5y ch\u1ee7 \u0111\u1ec1 c\u1ee7a cu\u1ed1n s\u00e1ch n\u00e0y kh\u00e1 th\u00fa v\u1ecb. T\u00f4i r\u1ea5t th\u00edch \u0111\u1ecdc n\u00f3 v\u00e0 h\u1ecdc \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u v\u1ec1 c\u00f4ng ty. V\u1ea5n \u0111\u1ec1 duy nh\u1ea5t m\u00e0 t\u00f4i g\u1eb7p ph\u1ea3i l\u00e0 gi\u1eef cho m\u1ed9t s\u1ed1 c\u1ea7u th\u1ee7 lu\u00f4n nh\u00ecn th\u1eb3ng v\u00e0o \u0111\u1ea7u t\u00f4i; T\u00f4i ngh\u0129 r\u1eb1ng t\u00e1c gi\u1ea3 c\u00f3 th\u1ec3 \u0111\u00e3 th\u00eam m\u1ed9t v\u00e0i l\u1eddi nh\u1eafc khi m\u1ecdi ng\u01b0\u1eddi xu\u1ea5t hi\u1ec7n l\u1ea1i nhi\u1ec1u ch\u01b0\u01a1ng sau khi ch\u00fang \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u l\u1ea7n \u0111\u1ea7u ti\u00ean.\u201d &#8211; Karen\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cC\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00f4ng ty v\u00e0 qu\u00e1 tr\u00ecnh suy ngh\u0129 c\u1ee7a n\u00f3.\u201d &#8211; Anusha<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/search?q=N%E1%BB%99i%20Soi%20Google\" target=\"_blank\">Tiki <\/a>ho\u1eb7c <a href=\"https:\/\/shopee.vn\/search?keyword=n%E1%BB%99i%20soi%20google\" target=\"_blank\">Shopee<\/a> ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/catalogsearch\/result\/?q=N%E1%BB%99i+Soi+Google\" target=\"_blank\">Fahasa<\/a> ho\u1eb7c <a href=\"https:\/\/nxbkimdong.com.vn\/\" target=\"_blank\">Kim \u0110\u1ed3ng<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Review s\u00e1ch #5 N\u1ed9i soi google.\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/_O2kt_UwGeo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Google_Shopping_MediaZ\"><\/span><strong>3. Google Shopping (MediaZ)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch Google Shopping h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m l\u00e0m Marketing, v\u00e0 mu\u1ed1n ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o m\u1edbi. Cu\u1ed1n s\u00e1ch cung c\u1ea5p ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n \u0111\u1ea7u ti\u00ean c\u0169ng nh\u01b0 cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u00f4ng tin, ch\u00ednh s\u00e1ch, c\u00e1ch th\u1ee9c l\u00e0m ban \u0111\u1ea7u c\u1ee7a lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o n\u00e0y.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cN\u1ed9i dung cung c\u1ea5p kh\u00e1 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn qu\u1ea3ng c\u00e1o google shopping n\u00ean \u0111\u1ecdc xong, t\u1eeb ch\u01b0a bi\u1ebft g\u00ec th\u00ec m\u00ecnh \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c c\u00e1ch v\u1eadn h\u00e0nh v\u00e0 c\u01a1 b\u1ea3n t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y. N\u00f3i chung kh\u00e1 \u0111\u00e1ng mua n\u1ebfu l\u00e0 newbie gi\u1ed1ng m\u00ecnh.\u201d &#8211; Thu Ha\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cS\u00e1ch \u0111i r\u1ea5t k\u1ef9 v\u1ec1 Google Shopping, t\u1eeb c\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt \u0111\u1ebfn c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng GG Shopping, t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn n\u00e2ng cao. Mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 Google Shopping th\u00ec n\u00ean \u0111\u1ecdc cu\u1ed1n n\u00e0y. M\u00ecnh th\u1ea5y newbie \u0111\u1ecdc c\u0169ng ok.\u201d &#8211; Linh Ng<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/google-shopping-p10281139.html?spid=20484211\" target=\"_blank\">Tiki <\/a>ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Google-shopping-Gi%E1%BA%A3i-ph%C3%A1p-qu%E1%BA%A3ng-c%C3%A1o-t%E1%BB%91i-%C6%B0u-cho-website-TM%C4%90T-i.191748355.3256897906\" target=\"_blank\">Shopee <\/a>ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/google-shopping.html\" target=\"_blank\">Fahasa<\/a> ho\u1eb7c <a href=\"https:\/\/nxbkimdong.com.vn\/\" target=\"_blank\">Kim \u0110\u1ed3ng<\/a><\/p>\n<figure id=\"attachment_3569\" aria-describedby=\"caption-attachment-3569\" style=\"width: 695px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3569 size-full\" src=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/09\/sach-ve-google-03-min.jpg\" alt=\"sach-ve-google-03-min\" width=\"705\" height=\"705\" srcset=\"https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/09\/sach-ve-google-03-min.jpg 705w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/09\/sach-ve-google-03-min-300x300.jpg 300w, https:\/\/tusachtiasang.org\/wp-content\/uploads\/2021\/09\/sach-ve-google-03-min-150x150.jpg 150w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><figcaption id=\"caption-attachment-3569\" class=\"wp-caption-text\">\u1ea2nh: shopee.vn<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"4_Bung_no_doanh_so_voi_Google_Ads_MediaZ\"><\/span><strong>4. B\u00f9ng n\u1ed5 doanh s\u1ed1 v\u1edbi Google Ads (MediaZ)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd c\u1ef1c k\u1ef3 ph\u00f9 h\u1ee3p d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft tay v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u1edbi Google Ads, bao g\u1ed3m nh\u1eefng h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 t\u1eeb c\u00e1ch thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n, c\u00e1ch t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, c\u00e1ch \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCu\u1ed1n s\u00e1ch kh\u00e1 l\u00e0 c\u01a1 b\u1ea3n v\u00e0 d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u, ph\u00f9 h\u1ee3p \u0111\u1ec3 l\u00e0m m\u1ed9t cu\u1ed1n g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng cho nh\u1eefng ai ph\u1ea3i l\u00e0m vi\u1ec7c th\u01b0\u1eddng xuy\u00ean v\u1edbi google ads nh\u01b0 m\u00ecnh. Nh\u01b0ng m\u00e0 mong t\u00e1c gi\u1ea3 ch\u00fa \u00fd gi\u1ea3i th\u00edch m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef ti\u1ebfng Anh trong s\u00e1ch.\u201d &#8211; Phong Ha<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cM\u00ecnh m\u1edbi \u0111\u1ecdc ph\u1ea7n \u0111\u1ea7u, t\u1ed5ng quan v\u1ec1 Google Ads, nh\u01b0ng \u1ea5n t\u01b0\u1ee3ng n\u00ean mu\u1ed1n l\u00ean vi\u1ebft review lu\u00f4n :)) M\u00ecnh th\u1ea5y \u1edf ch\u01b0\u01a1ng 1 s\u00e1ch gi\u1edbi thi\u1ec7u kh\u00e1 \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 Google Ads n\u00f3i chung, c\u00f3 c\u1ea3 b\u1ea3ng so s\u00e1nh v\u1edbi SEO n\u1eefa. Ch\u01b0\u01a1ng 2 m\u00ecnh \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng, c\u0169ng nh\u01b0 c\u00e1c ch\u00ednh s\u00e1ch, nguy\u00ean t\u1eafc qu\u1ea3ng c\u00e1o c\u1ee7a Google. Cu\u1ed1i ch\u01b0\u01a1ng 2, m\u00ecnh \u0111\u01b0\u1ee3c bi\u1ebft t\u1ed5 ch\u1ee9c qu\u1ea3ng c\u00e1o nh\u01b0 th\u1ebf n\u00e0o, c\u0169ng nh\u01b0 gi\u1edbi h\u1ea1n c\u1ee7a t\u00e0i kho\u1ea3n GG Ads. \u0110\u1ea7u s\u00e1ch c\u00f3 danh m\u1ee5c thu\u1eadt ng\u1eef v\u00e0 cu\u1ed1i m\u1ed7i ch\u01b0\u01a1ng \u0111\u1ec1u c\u00f3 ph\u1ea7n t\u1ed5ng k\u1ebft, m\u00ecnh kh\u00e1 th\u00edch \u0111i\u1ec3m n\u00e0y. Nh\u00ecn chung v\u1edbi m\u1ed9t \u0111\u1ee9a m\u1edbi t\u00ecm hi\u1ec3u v\u1ec1 GG Ads c\u0169ng nh\u01b0 Marketing nh\u01b0 m\u00ecnh, th\u00ec m\u00ecnh th\u1ea5y s\u00e1ch kh\u00e1 \u1ed5n \u0111\u1ec3 t\u1ef1 nghi\u00ean c\u1ee9u m\u00e0y m\u00f2. Khi c\u00f3 th\u1eddi gian s\u1ebd nghi\u00ean c\u1ee9u ti\u1ebfp c\u00e1c ch\u01b0\u01a1ng ti\u1ebfp theo.\u201d &#8211; Linh Ng<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/bung-no-doanh-so-voi-google-ads-p16084226.html\" target=\"_blank\">Tiki <\/a>ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-B%C3%B9ng-N%E1%BB%95-Doanh-S%E1%BB%91-V%E1%BB%9Bi-Google-Ads-i.96728516.11710478158\" target=\"_blank\">Shopee <\/a>ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/catalogsearch\/result\/?q=B%C3%B9ng+n%E1%BB%95+doanh+s%E1%BB%91+v%E1%BB%9Bi+Google+Ads\" target=\"_blank\">Fahasa<\/a> ho\u1eb7c <a href=\"https:\/\/nxbkimdong.com.vn\/\" target=\"_blank\">Kim \u0110\u1ed3ng<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"[Review] B\u00f9ng n\u1ed5 doanh s\u1ed1 c\u00f9ng Google Ads\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/e-nAP3fhl-w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Google_%E2%80%93_Cach_Quan_Tri_Mot_Cong_Ty_Sang_Tao_Eric_Schmidt_Jonathan_Rosenberg_Alan_Eagle\"><\/span><strong>5. Google &#8211; C\u00e1ch Qu\u1ea3n Tr\u1ecb M\u1ed9t C\u00f4ng Ty S\u00e1ng T\u1ea1o (Eric Schmidt, Jonathan Rosenberg, Alan Eagle)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Quy\u1ec3n s\u00e1ch vi\u1ebft v\u1ec1 nhi\u1ec1u \u0111\u1ec1 t\u00e0i kh\u00e1c nhau \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u00e0nh m\u1ed9t c\u00f4ng ty qu\u1ed1c t\u1ebf th\u00e0nh c\u00f4ng v\u00e0 l\u1edbn m\u1ea1nh, t\u1eeb v\u0103n h\u00f3a c\u00f4ng ty, chi\u1ebfn l\u01b0\u1ee3c, t\u1ea1i n\u0103ng, ra quy\u1ebft \u0111\u1ecbnh, \u0111\u1ed5i m\u1edbi, \u1ee9ng ph\u00f3 v\u1edbi s\u1ef1 ph\u00e1 v\u1ee1,\u2026\u00a0 Quy\u1ec3n s\u00e1ch n\u00e0y s\u1ebd gi\u1ea3i th\u00edch c\u00e1ch Google \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u1ede \u0111\u00e2y c\u00f3 \u0111\u1ee7 \u0111\u1ec3 gi\u1eef cho \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd \u1edf t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn b\u1eadn r\u1ed9n trong m\u1ed9t th\u1eddi gian d\u00e0i. C\u0169ng c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e2u chuy\u1ec7n t\u00e2ng b\u1ed1c v\u1ec1 vi\u1ec7c Google tuy\u1ec7t v\u1eddi nh\u01b0 th\u1ebf n\u00e0o. V\u01b0\u1ee3t qua \u0111i\u1ec1u \u0111\u00f3 v\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u v\u00e0ng.\u201d &#8211; Shaw\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cT\u00f4i lu\u00f4n l\u00e0 m\u1ed9t fan h\u00e2m m\u1ed9 c\u1ee7a Google v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Google. C\u00f3 th\u1ec3 th\u1ea5y c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty xu\u1ea5t s\u1eafc nh\u1ea5t th\u1ebf gi\u1edbi v\u00f4 c\u00f9ng \u0103n \u00fd v\u00e0 c\u00f3 l\u1ee3i. T\u00f4i ngh\u0129 r\u1eb1ng n\u00f3 s\u1ebd ch\u1ec9 n\u00f3i v\u1ec1 b\u1ea3n th\u00e2n Google, nh\u01b0ng cu\u1ed1n s\u00e1ch r\u1ea5t th\u1ef1c t\u1ebf v\u00e0 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p tr\u1ef1c ti\u1ebfp. Nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u1ec1 c\u1eadp \u0111\u00e3 khi\u1ebfn cu\u1ed1n s\u00e1ch tr\u1edf n\u00ean \u0111\u1ea7y c\u1ea3m h\u1ee9ng v\u00e0 th\u00fa v\u1ecb. T\u00f4i hi\u1ebfm khi \u0111\u1ecdc nh\u1eefng cu\u1ed1n s\u00e1ch m\u00e0 kh\u00f4ng ai trong s\u1ed1 b\u1ea1n b\u00e8 c\u1ee7a t\u00f4i \u0111\u1ecdc v\u00e0 \u0111\u00e1nh gi\u00e1, nh\u01b0ng n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea l\u00e0 m\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch hay nh\u1ea5t n\u0103m 2014. N\u1ebfu b\u1ea1n \u0111ang th\u00e0nh l\u1eadp m\u1ed9t c\u00f4ng ty, cu\u1ed1n s\u00e1ch n\u00e0y n\u00ean l\u00e0 cu\u1ed1n s\u00e1ch \u0111\u1ea7u ti\u00ean trong danh s\u00e1ch c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n mu\u1ed1n tham gia Google, cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd khi\u1ebfn b\u1ea1n mu\u1ed1n \u0111i\u1ec1u \u0111\u00f3 nhi\u1ec1u h\u01a1n n\u1eefa.\u201d &#8211; Rawan AlFuraih<\/span><\/p>\n<p>&gt;&gt; Xem th\u00f4ng tin s\u00e1ch tr\u00ean <a href=\"https:\/\/tiki.vn\/search?q=Google%20-%20C%C3%A1ch%20Qu%E1%BA%A3n%20Tr%E1%BB%8B%20M%E1%BB%99t%20C%C3%B4ng%20Ty%20S%C3%A1ng%20T%E1%BA%A1o\" target=\"_blank\">Tiki <\/a>ho\u1eb7c <a href=\"https:\/\/shopee.vn\/S%C3%A1ch-Google-C%C3%A1ch-Qu%E1%BA%A3n-Tr%E1%BB%8B-M%E1%BB%99t-C%C3%B4ng-Ty-S%C3%A1ng-T%E1%BA%A1o-i.142856269.7236162006\" target=\"_blank\">Shopee<\/a> ho\u1eb7c <a href=\"https:\/\/www.fahasa.com\/catalogsearch\/result\/?q=Google+-+C%C3%A1ch+Qu%E1%BA%A3n+Tr%E1%BB%8B+M%E1%BB%99t+C%C3%B4ng+Ty+S%C3%A1ng+T%E1%BA%A1o\" target=\"_blank\">Fahasa<\/a> ho\u1eb7c <a href=\"https:\/\/nxbkimdong.com.vn\/\" target=\"_blank\">Kim \u0110\u1ed3ng<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"[REVIEW] GOOGLE - C\u00c1CH QU\u1ea2N TR\u1eca M\u1ed8T C\u00d4NG TY S\u00c1NG T\u1ea0O\" width=\"1200\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/X0mhzCT9aQI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">5 quy\u1ec3n s\u00e1ch hay v\u1ec1 Google chia s\u1ebb v\u1edbi \u0111\u1ed9c gi\u1ea3 nhi\u1ec1u \u0111i\u1ec1u th\u00fa v\u1ecb v\u1ec1 c\u00e1ch th\u1ee9c Google v\u1eadn h\u00e0nh, t\u1eeb l\u1ecbch s\u1eed c\u00f4ng ty, ph\u1ecfng v\u1ea5n tuy\u1ec3n d\u1ee5ng, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9t ph\u00e1 c\u00f4ng ty \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n tri\u1ebft l\u00fd qu\u1ea3n l\u00fd v\u00e0 x\u00e2y d\u1ef1ng n\u1ec1n v\u0103n h\u00f3a c\u00f4ng ty \u2013 n\u01a1i nu\u00f4i d\u01b0\u1ee1ng c\u1ea3i ti\u1ebfn v\u00e0 s\u00e1ng t\u1ea1o. H\u00e3y \u0111\u1ecdc nh\u1eefng cu\u1ed1n s\u00e1ch n\u00e0y c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t \u0111\u1ec3 trau d\u1ed3i th\u00eam kinh nghi\u1ec7m cho b\u1ea1n!<\/span><\/p>\n<p style=\"text-align: right;\"><strong>Th\u00fay Hu\u1ec7 &amp; Th\u01b0\u01a1ng<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>5 cu\u1ed1n s\u00e1ch hay v\u1ec1 Google sau \u0111\u00e2y s\u1ebd \u0111\u01b0a b\u1ea1n v\u00e0o m\u1ed9t cu\u1ed9c h\u00e0nh tr\u00ecnh th\u00fa v\u1ecb t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u ti\u00ean Google \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1edbi tr\u1ee5 s\u1edf<\/p>\n","protected":false},"author":9,"featured_media":3570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59],"tags":[43,37],"_links":{"self":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts\/3567"}],"collection":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/comments?post=3567"}],"version-history":[{"count":13,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts\/3567\/revisions"}],"predecessor-version":[{"id":27183,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/posts\/3567\/revisions\/27183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/media\/3570"}],"wp:attachment":[{"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/media?parent=3567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/categories?post=3567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tusachtiasang.org\/wp-json\/wp\/v2\/tags?post=3567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}